Organica Pizzas

A proactive Social Media ads campaign delivers 200% more orders, 60% more in-house diners and a 20% increase in average order value.
Organica Pizzas was one of the earlier companies to begin leveraging on the increasing demand for organic and gluten-free ingredients, a trend that was then only beginning to take shape.
Based in North London, it enjoyed a steady flow of the more health conscious eater, it’s customer base who had little choice when they felt like indulging in a pizza treat that would induce less guilt and deliver fewer calories than traditional pizzas.
However, with an increase in several more nearby pizza joints in the area beginning to also offer gluten-free, only organic pizzas coupled with the rise in services like JustEat and Deliveroo, they faced more competition than ever before resulting in a sharp drop in orders and diners over the last 2 years.