{"id":514,"date":"2013-08-10T02:51:01","date_gmt":"2013-08-10T02:51:01","guid":{"rendered":"https:\/\/www.flow20.com\/?p=514"},"modified":"2022-07-20T08:04:38","modified_gmt":"2022-07-20T08:04:38","slug":"penguin-2-0-an-list-of-related-posts-around-the-web","status":"publish","type":"post","link":"https:\/\/www.flow20.com\/blog\/penguin-2-0-an-list-of-related-posts-around-the-web\/","title":{"rendered":"Penguin 2.0 – A list of related posts around the web"},"content":{"rendered":"
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If you’re reading this, you already know about Google’s latest algorithm update, the Penguin 2.0, the 4th iteration of the Penguin algorithm changes which went live on May 22nd, 2013 (see Matt Cutts video<\/a>)<\/p>\n

Less than 1 week into it’s launch, I have spoken to a few SEOs and I still haven’t seen any consistency in the results others have experienced, either with their own sites or their clients. Some seem to have seen big improvements whilst others the opposite. And, while Google says that only 2.3 of queries will be affected, the real number seems to be much greater.<\/p>\n

Anyway, I have been actively looking for the latest info out there on Penguin 2.0 and thought it might be useful for others to compile a list of the most useful posts I have come across so far.<\/p>\n

So, here’s a list of all the best posts on Penguin 2.0 around the web:<\/h2>\n

Search Engine Watch<\/strong><\/p>\n

Summary: Well thought-out and includes concepts I haven’t seen elsewhere much.\u00a0 The one about Content push is interesting.
\nLink: http:\/\/searchenginewatch.com\/article\/2271738\/Beating-a-Dead-Penguin<\/a><\/p>\n

Link Assistant<\/strong><\/p>\n

Summary: A detailed step-by-step guide to recovery.
\nLink: http:\/\/www.link-assistant.com\/news\/new-google-penguine-update.html<\/a><\/p>\n

Search Engine Watch<\/strong><\/p>\n

Summary: Great read. Not Penguin 2.0 exclusive as the guidelines and thoughts put forth on link building is well worth noting anyway.
\nLink: http:\/\/searchenginewatch.com\/article\/2259674\/Penguin-2.0-Forewarning-The-Google-Perspective-on-Links<\/a><\/p>\n

Search Engine Land<\/strong><\/p>\n

Summary: A focus on Penguin 2.0 implications for the bigger brands.
\nLink: http:\/\/searchengineland.com\/big-brand-seo-penguin-2-0-159410<\/a><\/p>\n

Enterpreneur<\/strong><\/p>\n

Summary: This one was written before the update was released but has some useful link related tips, nevetheless
\nLink: http:\/\/www.entrepreneur.com\/article\/226670<\/a><\/p>\n

Business2Community<\/strong><\/p>\n

Summary:\u00a0 Further resources and tips for Penguin 2.0
\nLink: http:\/\/www.business2community.com\/seo\/penguin-2-0-resources-tips-insights-0506083<\/a><\/p>\n

Econsultancy<\/strong><\/p>\n

Summary:\u00a0 Covers what Penguin 2.0 is all about and where to focus your efforts.
\nLink: http:\/\/econsultancy.com\/uk\/blog\/62806-penguin-2-0-where-does-seo-go-from-here<\/a><\/p>\n

WPMU.ORG<\/strong><\/p>\n

Summary: I didnt find this post particularly useful but included it because it talks about Matt Cutts’s comment about ‘Cutts also mentioned that denying value upstream for link spammers wasn\u2019t incorporated in the latest update, only hinting \u201cThat comes later.\u201d’.\u00a0<\/em>I must have missed this one as this is the first time I’m reading about it! (if you guys have a related link to this, please share)
\nLink: http:\/\/wpmu.org\/google-penguin-2-0\/<\/a><\/p>\n

Link Research Tools<\/strong><\/p>\n

Summary: One of the most comprehensive posts yet, with an in-depth anaylsis on why CheapoAir.com’s ranking plummeted.
\nLink: http:\/\/www.linkresearchtools.com\/case-studies\/penguin-2-0-analysis-cheapoair\/<\/a><\/p>\n

Search Engine Journal<\/strong><\/p>\n

Summary: This one covers the basics – get a clear picture of how you have been affected, use Google Webmaster Tools and the like to identify and remove spammy links and take a long-term strategy to SEO – Content and Conversions.
\nLink: http:\/\/www.searchenginejournal.com\/penguin-2-0-your-roadmap-to-recovery\/63906\/<\/a><\/p>\n

Huffington Post<\/strong><\/p>\n

Summary: This one goes into a little more details on the specifics of Link building – remove too many exact-match anchor text,\u00a0 ideas to generate links, link veolicty and so on…
\nLink: http:\/\/www.huffingtonpost.com\/jayson-demers\/google-penguin-2-seo-tips_b_3323711.html<\/a><\/p>\n

Moz<\/strong><\/p>\n

Summary: More about the update itself and industries\/sites affected
\nLink: http:\/\/moz.com\/blog\/penguin-2-were-you-jarred-and-or-jolted<\/a><\/p>\n

Search Engine Watch<\/strong><\/p>\n

Summary : Similar to Moz, talks about the udpate in general
\nLink: http:\/\/searchenginewatch.com\/article\/2271305\/Google-Penguin-2.0-Casualties-Why-Sites-Got-Hit<\/a><\/p>\n

Website Magazine<\/strong><\/p>\n

Summary: This is a good one as it covers some other topics such as Authority Rank, avoiding over-optimisation and so on.
\nLink: http:\/\/www.websitemagazine.com\/content\/blogs\/posts\/archive\/2013\/05\/28\/working-in-a-post-penguin-2-0-web.aspx <\/a><\/p>\n

Hobo Web<\/strong><\/p>\n

Summary: Interestingly, Shaun says finds that Penguin 2.0 isnt as aggressive as 1.0 but I’m not sure I agree.
\nLink: http:\/\/www.hobo-web.co.uk\/website-lost-rankings-say-hello-to-penguin-2\/<\/a><\/p>\n

Fourth Source<\/strong><\/p>\n

Summary: A PR take on Penguin
\nLink: http:\/\/www.fourthsource.com\/search-marketing\/seo\/what-penguin-2-0-means-for-seo-pr-14433<\/a><\/p>\n

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Hope this helps. I’ll be updating this post with more useful links as I come across them as well as our own analysis and suggestions soon.<\/p>\n

If you’ve come across a great post let me know and I’ll update the list above. Thanks.<\/p>\n

If you\u2019re looking for a digital marketing agency<\/a> why not give Flow20 a try? We can help you with PPC management<\/a>, Facebook ads<\/a>, LinkedIn Advertising<\/a> and Social Media campaigns<\/a> and even Google Ads training<\/a>.<\/p>\n

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