{"id":491,"date":"2013-08-07T02:37:58","date_gmt":"2013-08-07T02:37:58","guid":{"rendered":"https:\/\/www.flow20.com\/?p=491"},"modified":"2025-03-03T10:18:15","modified_gmt":"2025-03-03T10:18:15","slug":"design-considerations-for-mobile-websites","status":"publish","type":"post","link":"https:\/\/www.flow20.com\/blog\/design-considerations-for-mobile-websites\/","title":{"rendered":"Design considerations for mobile websites"},"content":{"rendered":"
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If you\u2019re considering having a mobile version of your desktop website created, there has never been a better time to do so.<\/p>\n

In terms of searches, the mobile web has already taken over the desktop web (and the upward trend seems like it will continue<\/a>) and with 2 out of 3 searches on mobile website being done to find local businesses; a well designed mobile website can have a significant and positive impact on helping your business grow if you\u2019re a business serving customers in a fixed geographical area (see related Infographic on the mobile web<\/a>).<\/p>\n

The needs of your mobile website users will be slightly different to those of your desktop website users and keeping in mind some simple guidelines when getting your mobile website created can help fulfil those needs more effectively and helping your mobile website give you a better ROI.<\/p>\n

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Here are some design guidelines to keep in mind:<\/p>\n

Your business phone number <\/strong><\/p>\n

In my experience, I have found that conversion rates of mobile users are higher since the main goal of their visit is to get in touch with you. This perhaps makes your business telephone number the single most important piece of information of your mobile website and its important that this is clearly displayed within your mobile site.<\/p>\n

Ideally, you should have a \u201cClick to Call\u201d button which will allow mobile users to call you with a single click rather than having to note your phone number down.<\/p>\n

Avoid information-overload <\/strong><\/p>\n

Mobile users generally have a good idea as to the purpose of their visit to your site and it generally revolves around getting in touch with you, looking up your address or getting an idea of whether you can help them before they do either of first two.<\/p>\n

You should keep this in mind when thinking of the number of pages and the amount of information you are going to put up.<\/p>\n

Pages and content that work well:<\/p>\n