{"id":482,"date":"2013-08-07T02:33:15","date_gmt":"2013-08-07T02:33:15","guid":{"rendered":"https:\/\/www.flow20.com\/?p=482"},"modified":"2025-03-03T15:39:58","modified_gmt":"2025-03-03T15:39:58","slug":"a-basic-guide-to-search-engine-optimization-seo-of-videos","status":"publish","type":"post","link":"https:\/\/www.flow20.com\/blog\/a-basic-guide-to-search-engine-optimization-seo-of-videos\/","title":{"rendered":"A basic guide to Search Engine Optimization (SEO) of videos"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.flow20.com\/wp-content\/uploads\/2013\/08\/dr.jpg\" alt=\"\" width=\"600\" height=\"200\" \/><\/p>\n<p>The video marketing revolution is not around the corner but notably arrived and can boast of being one of the fastest growing online marketing channels. Internet users are creating and consuming video content at a substantial rate since it has already proven an effective means of promoting businesses and effectively conveying their message.<\/p>\n<p>Video marketing combines the best of two ever evolving and exciting worlds: television and internet, providing an exciting new avenue for effective online marketing.<\/p>\n<ul>\n<li>Consumption of online video surpassed 770 billion views across the U.S., U.K., France and Germany in 2011<\/li>\n<li>By 2015, paid-for online video spending is predicted to reach close to \u00a34bn across the four countries.<\/li>\n<li>Smartphones sales are projected to surpass 450 million units worldwide for 2011, fuelled mainly by the impact of Android-based handsets.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Elevate your <\/span><a href=\"http:\/\/www.flow20.com\/digital_marketing_for_law.php\"><span style=\"font-weight: 400;\">law<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"http:\/\/www.flow20.com\/digital_marketing_for-finance.php\"><span style=\"font-weight: 400;\">finance<\/span><\/a><span style=\"font-weight: 400;\"> firm with Flow20&#8217;s tailored SEO and digital marketing services. Specializing in <\/span><a href=\"https:\/\/www.flow20.com\/seo_for_law.php\"><span style=\"font-weight: 400;\">SEO for law<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"http:\/\/www.flow20.com\/seo_for_finance.php\"><span style=\"font-weight: 400;\">finance<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"http:\/\/www.flow20.com\/ppc_for_law.php\"><span style=\"font-weight: 400;\">PPC for law<\/span><\/a><span style=\"font-weight: 400;\">, we help you dominate your market. Click now to transform your online presence and attract more clients!<\/span><\/p>\n<p><strong>Improve Search Rankings with Video Marketing<\/strong><\/p>\n<p>If you are hoping to <a href=\"https:\/\/www.flow20.com\/seo_services.php\">increase search engine rankings<\/a> for your website, it is no longer an option not to utilize video marketing. Now that search engines incorporate videos and images into standard search results, businesses have the ability to gain greater visibility by employing standard video SEO formulas.<\/p>\n<p>Here\u2019s a basic guide on optimizing your video content for Search Engines and help your videos gain maximum views<\/p>\n<p><strong>1. Optimize with keywords<\/strong><\/p>\n<p>As with any type of text-based content, video SEO includes enhancing with targeted keywords \u2014 for both user experience as well as search engines. Try using keywords in:<\/p>\n<ul>\n<li>File name<\/li>\n<li>Title<\/li>\n<li>Tags<\/li>\n<li>URL<\/li>\n<li>Link text<\/li>\n<\/ul>\n<p><strong>2. Distribute videos on multiple video-sharing sites<\/strong><\/p>\n<p>Besides posting videos on your site, consider taking advantage of video-sharing sites which are valuable tools for expanding your online presence and acquiring more links.<\/p>\n<p><a href=\"http:\/\/www.youtube.com\/\">YouTube<\/a> is the number 1 video sharing website so you at the very least you should create your own channel and post your video here. For example, you can check out our YouTube channel at http:\/\/www.youtube.com\/flow20com where we upload all our corporate video production work.<\/p>\n<p>However, don\u2019t forget other to utilize some of the other video sharing websites to help you increase your online presence and maximise your video\u2019s exposure, such as:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.vimeo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Vimeo<\/a><\/li>\n<li><a href=\"http:\/\/www.ustream.tv\/\" target=\"_blank\" rel=\"noopener noreferrer\">UStream<\/a><\/li>\n<li><a href=\"http:\/\/www.dailymotion.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Daily Motion<\/a><\/li>\n<li><a href=\"http:\/\/current.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Current TV<\/a><\/li>\n<\/ul>\n<p><strong>3. Apply a linking strategy<\/strong><\/p>\n<p>Your video will be judged by the same linking standards as all forms of digital content. Thus, building both internal and external links is vital for video SEO:<\/p>\n<ul>\n<li>Cross-link to other videos<\/li>\n<li>Link to videos from relevant web pages<\/li>\n<li>Link to videos in blog posts<\/li>\n<li>Tweet the video<\/li>\n<li>Link to videos from social media pages<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Take your online business to new heights with Flow20! Optimize with our expert <\/span><a href=\"http:\/\/www.flow20.com\/ecommerce_seo.php\"><span style=\"font-weight: 400;\">eCommerce SEO<\/span><\/a><span style=\"font-weight: 400;\">, expand your reach with <\/span><a href=\"http:\/\/www.flow20.com\/bing_ppc.php\"><span style=\"font-weight: 400;\">Bing PPC services<\/span><\/a><span style=\"font-weight: 400;\">, and dominate <\/span><a href=\"http:\/\/www.flow20.com\/google_ads_agency_london.php\"><span style=\"font-weight: 400;\">Google Ads<\/span><\/a><span style=\"font-weight: 400;\">. Plus, master advertising with our <\/span><a href=\"https:\/\/www.flow20.com\/adwords_training.php\"><span style=\"font-weight: 400;\">Google Ads training<\/span><\/a><span style=\"font-weight: 400;\">. Act now!<\/span><\/p>\n<p><strong>4. Urge users to share your videos<\/strong><\/p>\n<p>If you would like users to share your videos, create content worth sharing. If your video doesn\u2019t interest, entertain or inform, users won\u2019t share it, let alone watch it:<\/p>\n<ul>\n<li>Encourage users to comment on your video<\/li>\n<li>Simplify the way users can share your video on You Tube, Facebook, MySpace and Twitter.<\/li>\n<\/ul>\n<p><strong>5. Re-use your videos<\/strong><\/p>\n<p>Much like text content, the more optimized your video, the better. Get creative in order to re-use your videos across the web:<\/p>\n<ul>\n<li>Insert videos in blog posts<\/li>\n<li>Create multiple shorter videos out of a longer video<\/li>\n<li>Post a screen shot of your video\u00a0 to an image-share site such as Flickr<\/li>\n<li>Turn other content, like training videos, into digital assets for your website<\/li>\n<\/ul>\n<p>Simply put, video is a powerful content driver. It is by nature, viral &#8211; a quality video can be one of the most effective channels for spreading your message, brand, or product around the world in the blink of an eye.<\/p>\n<p>If you\u2019re looking for a <a href=\"https:\/\/www.flow20.com\/\">digital marketing agency<\/a> why not give Flow20 a try? We can help you with <a href=\"https:\/\/www.flow20.com\/ppcmarketingagency.php\">PPC management<\/a>, <a href=\"https:\/\/www.flow20.com\/fb-ads-agency-london.php\">Facebook ads<\/a>, <a href=\"https:\/\/www.flow20.com\/linkedin-advertising-London.php\">LinkedIn Advertising<\/a> and <a href=\"https:\/\/www.flow20.com\/social-media-advertising-agency.php\">Social Media campaigns<\/a> and even <a href=\"https:\/\/www.flow20.com\/adwords_training.php\">Google Ads training<\/a>.<\/p>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>The video marketing revolution is not around the corner but notably arrived and can boast of being one of the fastest growing online marketing channels. Internet users are creating and consuming video content at a substantial rate since it has already proven an effective means of promoting businesses and effectively conveying their message. Video marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[39,38],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A basic guide to Search Engine Optimization (SEO) of videos - Online Marketing Blog | Flow20<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.flow20.com\/blog\/a-basic-guide-to-search-engine-optimization-seo-of-videos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A basic guide to Search Engine Optimization (SEO) of videos - Online Marketing Blog | Flow20\" \/>\n<meta property=\"og:description\" content=\"The video marketing revolution is not around the corner but notably arrived and can boast of being one of the fastest growing online marketing channels. 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