{"id":474,"date":"2013-08-07T02:28:03","date_gmt":"2013-08-07T02:28:03","guid":{"rendered":"https:\/\/www.flow20.com\/?p=474"},"modified":"2025-03-03T15:39:22","modified_gmt":"2025-03-03T15:39:22","slug":"website-redesign-case-study-pc-repair-lab","status":"publish","type":"post","link":"https:\/\/www.flow20.com\/blog\/website-redesign-case-study-pc-repair-lab\/","title":{"rendered":"Website Redesign Case Study &#8211; PC Repair Lab"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.flow20.com\/wp-content\/uploads\/2013\/08\/2.jpg\" alt=\"\" width=\"600\" height=\"200\" \/><\/p>\n<div id=\"stcpDiv\">\n<p>Website Redesign Case Study \u2013 PC Repair Lab (<a href=\"http:\/\/www.pcrepairlab.co.uk\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.pcrepairlab.co.uk<\/a>)<\/p>\n<p><strong>Introduction<\/strong><\/p>\n<p>Based in Leicester, PC Repair Lab provides mobile computer repair services to consumers across the UK.<br \/>\nThey came to us in enquiring about how our website re-design service can help their business grow and what flow20.com can do to help.<br \/>\nThey knew their site was getting traffic since they were using Google AdWords but not getting the expected level of business from their efforts.<br \/>\n__________________________________________________________________________<\/p>\n<p><strong>Analysis<\/strong><\/p>\n<p>Upon a detailed study of their Google Analytics data we determined that the poor performance of the following metrics may be the cause for their concerns:<\/p>\n<ul>\n<li>PC Repair Lab\u2019s website was getting a reasonable no. of visitors compared to other business of similar size and industry but the website-to-enquiry conversion rates were less than 0.5%<\/li>\n<li>The website-to-booking conversion rates were around the same mark<\/li>\n<li>The website had a Bounce Rate (no. of people who left the website from the landing page, without clicking further on any pages) was high, close to 60%.<\/li>\n<li>Our initial study was useful and helped us understand that it wasn\u2019t lack of visitors that contributed to the low ROI but rather the design and the user-experience of their website which was limiting the ease of use by which website visitors should be able to perform their Critical Actions on their website such as request a quote, make a booking and make an enquiry.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Elevate your <\/span><a href=\"http:\/\/www.flow20.com\/digital_marketing_for_law.php\"><span style=\"font-weight: 400;\">law<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"http:\/\/www.flow20.com\/digital_marketing_for-finance.php\"><span style=\"font-weight: 400;\">finance<\/span><\/a><span style=\"font-weight: 400;\"> firm with Flow20&#8217;s tailored SEO and digital marketing services. Specializing in <\/span><a href=\"https:\/\/www.flow20.com\/seo_for_law.php\"><span style=\"font-weight: 400;\">SEO for law<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"http:\/\/www.flow20.com\/seo_for_finance.php\"><span style=\"font-weight: 400;\">finance<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"http:\/\/www.flow20.com\/ppc_for_law.php\"><span style=\"font-weight: 400;\">PPC for law<\/span><\/a><span style=\"font-weight: 400;\">, we help you dominate your market. Click now to transform your online presence and attract more clients!<\/span><\/p>\n<p>__________________________________________________________________________<\/p>\n<p><strong> Action\u00a0<\/strong><strong>\u00a0<\/strong><\/p>\n<p>By analysing the data before we started the work, we were able effectively strategize the<br \/>\ndesign goals and the end-results the new website should deliver. We set out to create a<br \/>\nnew website design for them with the following goals in mind<strong>\u00a0<\/strong> <img loading=\"lazy\" decoding=\"async\" style=\"float: right;\" src=\"https:\/\/www.flow20.com\/wp-content\/uploads\/2013\/08\/F2_Case-studies_PC-Repair-300x233.jpg\" alt=\"\" width=\"300\" height=\"233\" \/><\/p>\n<ul>\n<li>Strategic and consistent placement of the important Call-to-action\u2019s for the website to improve conversions<strong>\u00a0<\/strong><\/li>\n<li>Use relevant graphics and text for the new website visitors to help them instantly identify the website\u2019s value proposition,<\/li>\n<li>thereby decreasing Bounce Rates<strong>\u00a0<\/strong><strong>\u00a0<\/strong><\/li>\n<li>Relevant enquiry forms to encourage those visitors who weren\u2019t ready to buy to increase lead-generation<\/li>\n<li>Placement of customer testimonials on homepage to inspire new-visitor trust and\u00a0confidence<strong>\u00a0<\/strong><\/li>\n<\/ul>\n<p>__________________________________________________________________________<\/p>\n<p><strong>Results<\/strong><\/p>\n<p><strong>Bounce Rate and Average time spent on site<\/strong><\/p>\n<p>The following graphs taken from PC Repair Lab\u2019s Google Analytics account demonstrates the positive impact that the<br \/>\nwebsite redesign immediately had, upon launch:<a href=\"https:\/\/www.flow20.com\/wp-content\/uploads\/2011\/12\/F2_Case-studies-graph1.1-.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" style=\"float: right;\" title=\"F2_Case studies graph1.1\" src=\"https:\/\/www.flow20.com\/wp-content\/uploads\/2013\/08\/F2_Case-studies-graph1.1-300x88.jpg\" alt=\"Bounce rate and time on site\" width=\"300\" height=\"88\" \/><\/a><\/p>\n<p>As you can see from the above graph, Bounce Rates (orange) reduced by approx. 35% and<br \/>\nAverage time on site (blue) increased by almost 80%.<\/p>\n<p><strong>Pages per visit and Pageviews<\/strong><\/p>\n<p>As you can see from the above graph, Pages per visit (orange) increased by almost\u00a0 45% and Pageviews (blue) increased by a whopping 80%!<\/p>\n<p><strong>Bounce Rate and Average time spent on site<img loading=\"lazy\" decoding=\"async\" style=\"float: right;\" src=\"https:\/\/www.flow20.com\/wp-content\/uploads\/2013\/08\/F2_Case-studies-graph2.1-300x93.jpg\" alt=\"\" width=\"300\" height=\"93\" \/><\/strong><\/p>\n<p>The following graphs taken from PC Repair Lab\u2019s Google Analytics account demonstrates the positive impact that the website redesign immediately had, upon launch:<\/p>\n<p>As you can see from the above graph, <span style=\"text-decoration: underline;\">Bounce Rates (orange) reduced by approx. 35% and Average time on site (blue) increased by almost 80%<\/span>.<\/p>\n<p>Can a <a href=\"https:\/\/www.flow20.com\/websitedesign.php\">website redesign<\/a> help increase your sales? Why not get in touch by calling 0208 1500 294 or <a href=\"https:\/\/www.flow20.com\/contact.php\">Request a Webdesign Quote<\/a>.<\/p>\n<p>If you\u2019re looking for a <a href=\"https:\/\/www.flow20.com\/\">digital marketing agency<\/a> why not give Flow20 a try? We can help you with <a href=\"https:\/\/www.flow20.com\/ppcmarketingagency.php\">PPC management<\/a>, <a href=\"https:\/\/www.flow20.com\/fb-ads-agency-london.php\">Facebook ads<\/a>, <a href=\"https:\/\/www.flow20.com\/linkedin-advertising-London.php\">LinkedIn Advertising<\/a> and <a href=\"https:\/\/www.flow20.com\/social-media-advertising-agency.php\">Social Media campaigns<\/a> and even <a href=\"https:\/\/www.flow20.com\/adwords_training.php\">Google Ads training<\/a>.<\/p>\n<\/div>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>Website Redesign Case Study \u2013 PC Repair Lab (http:\/\/www.pcrepairlab.co.uk) Introduction Based in Leicester, PC Repair Lab provides mobile computer repair services to consumers across the UK. They came to us in enquiring about how our website re-design service can help their business grow and what flow20.com can do to help. They knew their site was [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[42,33],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Website Redesign Case Study - PC Repair Lab - Online Marketing Blog | Flow20<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.flow20.com\/blog\/website-redesign-case-study-pc-repair-lab\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website Redesign Case Study - PC Repair Lab - Online Marketing Blog | Flow20\" \/>\n<meta property=\"og:description\" content=\"Website Redesign Case Study \u2013 PC Repair Lab (http:\/\/www.pcrepairlab.co.uk) Introduction Based in Leicester, PC Repair Lab provides mobile computer repair services to consumers across the UK. 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