{"id":3369,"date":"2017-03-15T15:30:56","date_gmt":"2017-03-15T15:30:56","guid":{"rendered":"https:\/\/www.flow20.com\/blog\/?p=3369"},"modified":"2025-03-03T09:59:55","modified_gmt":"2025-03-03T09:59:55","slug":"best-practices-cross-device-conversions","status":"publish","type":"post","link":"https:\/\/www.flow20.com\/blog\/best-practices-cross-device-conversions\/","title":{"rendered":"Best Practices for Optimising for Cross-Device Conversions"},"content":{"rendered":"
<\/div>

Think back to the last time you made an online purchase. Chances are, you started the research process on one device and ended up making the purchase from another. A large number of users begin a transaction on one device and complete it on another<\/a>.\u00a0 This, very simply, is cross-device conversion.<\/p>\n

Because users feel comfortable moving between devices it is important for businesses to be able to measure and, more importantly, act on this behaviour.\u00a0 Designing apps and sites that facilitate cross-device conversions is the first step, but how do you optimise for such conversions?<\/p>\n

Here are a few tips:<\/strong><\/p>\n

\"Tablet<\/a><\/p>\n

How to Optimise for Cross-Device Conversions<\/h2>\n

1.\u00a0\u00a0 \u00a0 Monitor Your Cross-Device Conversions<\/strong><\/h3>\n

Conversion tracking allows you to manage and monitor your PPC campaign\u2019s<\/a> conversion and, as of 2015, this is available for cross-device conversions.\u00a0 Enabling this on your account will let you see important data on the conversions of multi-device users.<\/p>\n

It is also important to enable the same conversion tracking settings across your platforms (desktop sites, mobile sites, and apps).\u00a0 Conversion tracking gives you information on what customers do after they click on your ads, so uniform tracking will give you will have better understanding of which users are transferring to different devices after said clicks.<\/p>\n

Lastly, it will benefit you to take advantage of Google\u2019s expanded conversion window.\u00a0 A conversion window is the amount of time between a customer clicking an ad and Google reporting a conversion to you.\u00a0 By lengthening this window, you give customers more time to transact via multiple devices.\u00a0 And, since multi-device users tend to take longer to convert, you allow yourself a better understanding of the data surrounding these conversions.<\/p>\n

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2.\u00a0\u00a0 \u00a0Single Out the Insights You Need\"Conversions<\/a><\/strong><\/h3>\n

March saw the beginning of a rollout in which Google will include cr<\/a>oss-device conversions in the \u2018Conversions\u2019 column.\u00a0 But, while this will contribute to the overall conversions on Insights, you will still be able to view data on cross-device conversions separately.\u00a0 Viewing these insights separately will allow you to specifically target cross-device conversions using automated bidding.<\/p>\n

It is also possible to view the conversion rate on individual devices.\u00a0 This makes it possible to define which approaches are preferred for each device.<\/p>\n

3.\u00a0\u00a0 \u00a0Adjust Your Strategy to Maximise Cross-Device Conversions<\/strong><\/h3>\n

It is worth noting that users are more likely to complete transactions if the path to completion is clear and easy.\u00a0 So, you want to make cross-device conversions just as easy as same-device purchases in order to increase your revenue.<\/p>\n

With this in mind, use the information in your \u2018Conversions\u2019 column to rethink your Google AdWords<\/a> bids.\u00a0 This way your strategy will be aimed at boosting cross-device conversions and you will be tailoring the journey to the multi-device user.<\/p>\n

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Tracking cross device conversions on Facebook<\/h2>\n

\"Facebook<\/a><\/p>\n

Conclusion – Cross-Device Conversions Help You Land More Customers<\/h2>\n

With so many devices on the market nowadays, users are branching out when it comes to online purchasing.\u00a0 Device mobility allows a fluidity that really suits many users\u2019 lifestyles, so companies that adapt to and facilitate this have a better chance of winning those users\u2019 business.<\/p>\n

With cross-device conversions becoming increasingly popular, now is the time to optimise your ad campaigns to suit them.<\/p>\n

For help with your digital marketing<\/a> campaigns, whether that’s Google Ads<\/a>, Search Engine Optimisation (SEO)<\/a>, Facebook<\/a>, LinkedIn,<\/a> or Social Media<\/a>, or if you are looking for a professional landing page design agency<\/a>, get in touch with us today. Or, view all our services here<\/a>.<\/p>\n

Flow20 now also offers training for Facebook ads<\/a>\u00a0 and training for Instagram ads.<\/a><\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

Think back to the last time you made an online purchase. Chances are, you started the research process on one device and ended up making the purchase from another. A large number of users begin a transaction on one device and complete it on another.\u00a0 This, very simply, is cross-device conversion. Because users feel comfortable […]<\/p>\n","protected":false},"author":1,"featured_media":3371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[],"yoast_head":"\nBest Practices for Optimising for Cross-Device Conversions - Online Marketing Blog | Flow20<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.flow20.com\/blog\/best-practices-cross-device-conversions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Practices for Optimising for Cross-Device Conversions - Online Marketing Blog | Flow20\" \/>\n<meta property=\"og:description\" content=\"Think back to the last time you made an online purchase. 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