{"id":2852,"date":"2014-04-25T13:00:01","date_gmt":"2014-04-25T13:00:01","guid":{"rendered":"https:\/\/www.flow20.com\/?p=2852"},"modified":"2025-03-03T10:12:11","modified_gmt":"2025-03-03T10:12:11","slug":"how-a-small-website-can-compete-with-a-bigger-one-when-it-comes-to-seo","status":"publish","type":"post","link":"https:\/\/www.flow20.com\/blog\/how-a-small-website-can-compete-with-a-bigger-one-when-it-comes-to-seo\/","title":{"rendered":"How a small website can compete with a bigger one when it comes to SEO?"},"content":{"rendered":"
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Offline or online, if you run your own business, at some point you\u2019ve probably looked at your bigger competitors and wondered what it is that you can do to compete with them.<\/p>\n

When it comes to competing online, what you need to do is slightly different. Very simply put, one of the factors of Search Engine Optimisation (SEO)<\/a> and getting page 1 rankings on Google is getting more traffic. Larger businesses usually have a larger advertising budget which means they can get more traffic via paid ad platforms such as Pay Per Click (E.g. Google AdWords).\u00a0 A larger business may also have a physical location helping them benefit further still via passer-by footfall which will invariably have an impact in increasing traffic to their website.<\/p>\n

Matt Cutts, head of Google\u2019s head of search spam recently gave out some advice on how smaller websites can compete with bigger ones. This posts discuss some of his recommendations in greater depth whilst adding some more.<\/p>\n