{"id":2699,"date":"2014-02-28T11:27:26","date_gmt":"2014-02-28T11:27:26","guid":{"rendered":"https:\/\/www.flow20.com\/?p=2699"},"modified":"2025-03-03T12:11:20","modified_gmt":"2025-03-03T12:11:20","slug":"social-media-isnt-working-for-us","status":"publish","type":"post","link":"https:\/\/www.flow20.com\/blog\/social-media-isnt-working-for-us\/","title":{"rendered":"&#8220;Social Media isn\u2019t working for us\u2026..&#8221;"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><a href=\"https:\/\/www.flow20.com\/wp-content\/uploads\/2014\/02\/Social-Media-not-working.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-2702\" src=\"https:\/\/www.flow20.com\/wp-content\/uploads\/2014\/02\/Social-Media-not-working-300x256.png\" alt=\"Social Media not working\" width=\"300\" height=\"256\" srcset=\"https:\/\/www.flow20.com\/blog\/wp-content\/uploads\/2014\/02\/Social-Media-not-working-300x256.png 300w, https:\/\/www.flow20.com\/blog\/wp-content\/uploads\/2014\/02\/Social-Media-not-working-1024x877.png 1024w, https:\/\/www.flow20.com\/blog\/wp-content\/uploads\/2014\/02\/Social-Media-not-working-600x513.png 600w, https:\/\/www.flow20.com\/blog\/wp-content\/uploads\/2014\/02\/Social-Media-not-working-624x534.png 624w, https:\/\/www.flow20.com\/blog\/wp-content\/uploads\/2014\/02\/Social-Media-not-working.png 2000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Every week, we meet businesses who have tried to incorporate Social Media into their marketing mix as a way to grow their business but given up, not having yielded the kind of results they expected.<\/p>\n<p>Once, we\u2019ve had some time to take a closer look into their previous Social Media efforts, it\u2019s quite clear that the reason(s) \u00a0they didn\u2019t experience any positive impact wasn\u2019t because Social Media doesn\u2019t work for <i>them <\/i>(as we now know, <a href=\"http:\/\/www.fastcompany.com\/3021749\/work-smart\/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-stra\">Social Media can work for every business<\/a>). It\u2019s usually to do with one or more of the following factors.<\/p>\n<p>If you\u2019ve given up on Social Media already, the following may help you discover why your previous attempt didn\u2019t quite work out. If you\u2019re currently marketing via Social Media but not seeing any return on your investment yet, this post may help identify areas of improvement.<\/p>\n<p>So, let\u2019s take a closer look at common reasons why Social Media fails to deliver results for businesses:<\/p>\n<h2>Reason 1) There\u2019s no strategy<\/h2>\n<p>Every marketing plan needs to have a strategy behind it and in most cases, businesses know this. For some reason however, time and time again, we find businesses jumping onto the Social Media bandwagon without much thought to strategy or a plan of action apart from pushing loads of content on the chosen Social Media channels.<\/p>\n<p>Marketing on Social Media is no different than any other form of marketing \u2013 you must start with a strategy in mind. We\u2019ll talk about defining a Social Media strategy in another post but here are some questions to help you start thinking:<\/p>\n<ul>\n<li>Who are my current customers? What size of businesses? Annual turnover? What businesses are they in?<\/li>\n<li>Am I most likely to find them on Facebook, twitter, LinkedIn or somewhere else?<\/li>\n<li>How can I add value when interacting with them? What sort of content will they find useful?<\/li>\n<\/ul>\n<h2>Reason 2) You have a strategy but it\u2019s not the correct one<\/h2>\n<p>Let\u2019s say your businesses got started with a clear, well thought-out strategy in mind but you aren\u2019t experiencing the kind of results you did. What could be wrong?<\/p>\n<p>If this sounds like you, then there\u2019s a good chance that your Social Media strategy isn\u2019t <i>right<\/i>.<\/p>\n<p>Social Media can be used to accomplish various business objectives \u2013 build customer loyalty, generate leads, improve your customer service, Quality Assurance and so on. Your business objectives should be defined within your Social Media strategy which will then also help you determine the kind of audience you\u2019re looking for.<\/p>\n<p>Let\u2019s say that you\u2019ve defined one of the goals for your Facebook page to build customer loyalty or improving your customer service.\u00a0 In most cases, your roadmap to generate likes should stem from converting your existing customer base into Facebook fans.<\/p>\n<p>Now, let\u2019s say you decided to try out <a href=\"https:\/\/www.flow20.com\/blog\/are-facebook-ads-worth-the-investment\/\">Facebook ads<\/a> as a way to generate more likes. \u00a0Assuming that your content strategy is in line with the defined business goal(s) (customer loyalty and improving customer service), even though you may end up increasing the fan count of your Facebook page, there\u2019s a good chance that the engagement levels (E.g. \u2018No of people talking about this\u2019) will remain low as the other audience set (likes from current non-customers) will not find your content as engaging.<\/p>\n<p><span style=\"font-weight: 400;\">Boost your online sales with Flow20&#8217;s expert <\/span><a href=\"http:\/\/www.flow20.com\/ecommerce_seo.php\"><span style=\"font-weight: 400;\">eCommerce SEO<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"http:\/\/www.flow20.com\/bing_ppc.php\"><span style=\"font-weight: 400;\">Bing PPC<\/span><\/a><span style=\"font-weight: 400;\"> services! Get ahead with <\/span><a href=\"http:\/\/www.flow20.com\/google_ads_agency_london.php\"><span style=\"font-weight: 400;\">Google Ads<\/span><\/a><span style=\"font-weight: 400;\"> and master your campaigns with our <\/span><a href=\"https:\/\/www.flow20.com\/adwords_training.php\"><span style=\"font-weight: 400;\">Google Ads training<\/span><\/a><span style=\"font-weight: 400;\">. Click here to maximize your reach and revenue today!<\/span><\/p>\n<h2>Reason 3) You have the correct strategy but not getting the results you\u2019d expected<\/h2>\n<p>So, now you have the correct strategy and the right audience, your fans are talking about your brand, sharing your content and you\u2019re <i>still<\/i> not getting the results you\u2019d hoped for. What could be wrong?<\/p>\n<p>In 2 words, unrealistic expectations.<\/p>\n<p>Social Media is a relatively new marketing channel and in spite of it\u2019s monstrous growth, it\u2019s still difficult to targets with a high level of accuracy.<\/p>\n<p>Defining your Social Media objectives and quantifying the Return on Investment from your Social Media activities is important, no doubt. However, the turnaround times on Social Media is slower than other forms of marketing, Pay Per Click, for example and you should be prepared for this.<\/p>\n<p><span style=\"font-weight: 400;\">Elevate your <\/span><a href=\"http:\/\/www.flow20.com\/digital_marketing_for_law.php\"><span style=\"font-weight: 400;\">legal<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"http:\/\/www.flow20.com\/digital_marketing_for-finance.php\"><span style=\"font-weight: 400;\">financial<\/span><\/a><span style=\"font-weight: 400;\"> services with Flow20! Utilize our expert <\/span><a href=\"http:\/\/www.flow20.com\/seo_for_law.php\"><span style=\"font-weight: 400;\">SEO for law<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"http:\/\/www.flow20.com\/seo_for_finance.php\"><span style=\"font-weight: 400;\">finance<\/span><\/a><span style=\"font-weight: 400;\"> along with our proficient <\/span><a href=\"http:\/\/www.flow20.com\/ppc_for_law.php\"><span style=\"font-weight: 400;\">Law PPC<\/span><\/a><span style=\"font-weight: 400;\"> strategies to boost your firm&#8217;s online profile. Click now to begin leading in your field!<\/span><\/p>\n<h2>Reason 4) Absence of a marketing plan to increase your Social Media audience<\/h2>\n<p>You may have the most well thought-out Social Media strategy and distributing engaging content that\u2019s second to none. However, without an effective plan of action on how to generate likes or followers, you want have an audience to show it to.<\/p>\n<p>The techniques or tools you deploy to increase your audience will be determined by the type of audience you\u2019re looking for. However, it all starts with having an audience in the first place.<\/p>\n<p>Here are some ideas:<\/p>\n<ul>\n<li>Sending out an email to your current customers requesting them to connect with you on your <a href=\"https:\/\/www.flow20.com\/wp-content\/uploads\/2014\/02\/Facebook-like-box-example.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-2700\" src=\"https:\/\/www.flow20.com\/wp-content\/uploads\/2014\/02\/Facebook-like-box-example-236x300.png\" alt=\"Facebook like box example\" width=\"236\" height=\"300\" srcset=\"https:\/\/www.flow20.com\/blog\/wp-content\/uploads\/2014\/02\/Facebook-like-box-example-236x300.png 236w, https:\/\/www.flow20.com\/blog\/wp-content\/uploads\/2014\/02\/Facebook-like-box-example.png 295w\" sizes=\"(max-width: 236px) 100vw, 236px\" \/><\/a>chosen Social Media channels. We find that an incentive, no matter how small, can increase conversion rates by 40-50%<\/li>\n<li>Advertising your Social Media presence on your website. It\u2019s a good idea to include buttons or links to allow them to connect with you immediately as opposed to opening up your Facebook page (for example) in a new window. That\u2019s twice the number of clicks for them. If you can incorporate a Like Box such as the example shown to the right, that\u2019s even better and you\u2019ll likely experience 30% higher conversion rates of website visitors into Facebook fans<\/li>\n<li>If appropriate for your business offering, you can allow fans to tag themselves in photos. For example, many restaurants allow customers to tag photos of themselves or a fashion Ecommerce brand could allow fans to upload photos wearing something they purchased. For more restaurant marketing ideas, <a href=\"https:\/\/www.flow20.com\/blog\/converting-website-visitors-into-diners-via-incentives\/\">check this out<\/a>.<\/li>\n<li>Paid ads on Facebook and LinkedIn, Sponsored tweets<\/li>\n<li>If you\u2019ve got a blog going (and we highly recommend you do, not just for Social Media but it will help your SEO as well), allow commenting via a Social Media enabled plugin such as <a href=\"http:\/\/disqus.com\/\">Disqus<\/a> (speaking of this, we should finally get that done for our own blog!)<\/li>\n<\/ul>\n<p>And, that\u2019s about it for now. I hope this helps and if you\u2019ve got a question or comment, we\u2019d love to hear from you.<\/p>\n<p>If you\u2019re looking for a <a href=\"https:\/\/www.flow20.com\/\">digital marketing agency<\/a> why not give Flow20 a try? We can help you with <a href=\"https:\/\/www.flow20.com\/ppcmarketingagency.php\">PPC management<\/a>, <a href=\"https:\/\/www.flow20.com\/seo_services.php\">SEO<\/a>, <a href=\"https:\/\/www.flow20.com\/fb-ads-agency-london.php\">Facebook ads<\/a>, <a href=\"https:\/\/www.flow20.com\/linkedin-advertising-London.php\">LinkedIn Advertising<\/a> and <a href=\"https:\/\/www.flow20.com\/social-media-advertising-agency.php\">Social Media campaigns<\/a> and even <a href=\"https:\/\/www.flow20.com\/adwords_training.php\">Google Ads training<\/a>.<\/p>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>Every week, we meet businesses who have tried to incorporate Social Media into their marketing mix as a way to grow their business but given up, not having yielded the kind of results they expected. Once, we\u2019ve had some time to take a closer look into their previous Social Media efforts, it\u2019s quite clear that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[66],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Social Media isn\u2019t working for us\u2026..&quot; - Online Marketing Blog | Flow20<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.flow20.com\/blog\/social-media-isnt-working-for-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Social Media isn\u2019t working for us\u2026..&quot; - Online Marketing Blog | Flow20\" \/>\n<meta property=\"og:description\" content=\"Every week, we meet businesses who have tried to incorporate Social Media into their marketing mix as a way to grow their business but given up, not having yielded the kind of results they expected. 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