{"id":2126,"date":"2013-11-11T11:49:19","date_gmt":"2013-11-11T11:49:19","guid":{"rendered":"https:\/\/www.flow20.com\/?p=2126"},"modified":"2025-03-03T10:12:56","modified_gmt":"2025-03-03T10:12:56","slug":"importance-of-social-media-for-any-business","status":"publish","type":"post","link":"https:\/\/www.flow20.com\/blog\/importance-of-social-media-for-any-business\/","title":{"rendered":"Importance of Social Media for any business"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>Before, we get started, here are some facts about the world of Social Media that you\u2019ll find quite interesting:<a href=\"https:\/\/www.flow20.com\/wp-content\/uploads\/2013\/11\/Social-Media-globe.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-2127\" src=\"https:\/\/www.flow20.com\/wp-content\/uploads\/2013\/11\/Social-Media-globe.jpg\" alt=\"Social Media globe\" width=\"257\" height=\"257\" srcset=\"https:\/\/www.flow20.com\/blog\/wp-content\/uploads\/2013\/11\/Social-Media-globe.jpg 2048w, https:\/\/www.flow20.com\/blog\/wp-content\/uploads\/2013\/11\/Social-Media-globe-150x150.jpg 150w, https:\/\/www.flow20.com\/blog\/wp-content\/uploads\/2013\/11\/Social-Media-globe-300x300.jpg 300w, https:\/\/www.flow20.com\/blog\/wp-content\/uploads\/2013\/11\/Social-Media-globe-1024x1024.jpg 1024w, https:\/\/www.flow20.com\/blog\/wp-content\/uploads\/2013\/11\/Social-Media-globe-600x600.jpg 600w, https:\/\/www.flow20.com\/blog\/wp-content\/uploads\/2013\/11\/Social-Media-globe-624x624.jpg 624w\" sizes=\"(max-width: 257px) 100vw, 257px\" \/><\/a><\/p>\n<ul>\n<li>Every minute, 700 YouTube videos are shared on twitter every minute (<a href=\"http:\/\/www.streamsend.com\/pdf\/The_ROI_of_Video_in_Email_Marketing-StreamSend-The%20RelevancyGroup.pdf\">Source<\/a>). Every minute!<\/li>\n<li>By 2013, approx. 13% of revenue from the mobile web will be accounted for by Flow20 (<a href=\"http:\/\/www.l2thinktank.com\/research\/social-platforms-2013\">Source<\/a>)<\/li>\n<li>Google+ is catching up to Facebook with already claiming about a 50% penetration of the Social Media platform worldwide (<a href=\"http:\/\/www.jeffbullas.com\/2013\/09\/20\/12-awesome-social-media-facts-and-statistics-for-2013\/\">Source<\/a>). [However, <a href=\"https:\/\/www.flow20.com\/blog\/is-google-worth-it\/\">whether it\u2019s as effective as Facebook<\/a> to communicate with your customers is a different matter.<\/li>\n<li>Approx. 20% of Facebook users are mobile only (<a href=\"http:\/\/blog.bufferapp.com\/10-surprising-social-media-statistics-that-will-make-you-rethink-your-strategy\">Source<\/a>).[See related <a href=\"https:\/\/www.flow20.com\/blog\/the-importance-of-mobile-website-optimization-infographic\/\">infographic<\/a> and <a href=\"https:\/\/www.flow20.com\/if-your-customers-are-going-mobile-shouldnt-you\/\">article<\/a>)<\/li>\n<\/ul>\n<p>According to Steve Nicholls in his book, <em><a href=\"http:\/\/www.amazon.co.uk\/Social-Media-Business-Steve-Nicholls-ebook\/dp\/B0067QVQ6S\">Social Media in Business<\/a><\/em>, &#8220;any company ignoring it (social media) is already behind.&#8221; That&#8217;s a powerful statement, and it can easily be shown to be\u00a0true as well. A business social media presence has become an essential feature for large and small businesses everywhere, if they are to succeed in today&#8217;s world.<\/p>\n<p>Social media may have started out as something trendy and nice to have, but those who viewed it as a passing fad are now wishing they had developed a strong\u00a0social media strategy early on, instead of playing catch-up now. Just as traditional &#8216;bricks and mortar&#8217; businesses were getting comfortable\u00a0with having a simple website presence, along came a whole slew of social media platforms that are now essential supplements to the traditional website, which is no longer good enough on its own.<\/p>\n<p><span style=\"font-weight: 400;\">Transform your practice&#8217;s reach with Flow20&#8217;s bespoke <\/span><a href=\"http:\/\/www.flow20.com\/seo_for_law.php\"><span style=\"font-weight: 400;\">SEO for law<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.flow20.com\/seo_for_finance.php\"><span style=\"font-weight: 400;\">SEO for finance<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"http:\/\/www.flow20.com\/ppc_for_law.php\"><span style=\"font-weight: 400;\">PPC for law<\/span><\/a><span style=\"font-weight: 400;\"> services. Enhance your <\/span><a href=\"http:\/\/www.flow20.com\/digital_marketing_for_law.php\"><span style=\"font-weight: 400;\">digital marketing for law<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"http:\/\/www.flow20.com\/digital_marketing_for-finance.php\"><span style=\"font-weight: 400;\">finance<\/span><\/a><span style=\"font-weight: 400;\">. Click here to claim your market leadership today!<\/span><\/p>\n<h2>The big three (and the others &#8230;) <a href=\"https:\/\/www.flow20.com\/wp-content\/uploads\/2013\/11\/Social-Media-300x146.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-2129\" src=\"https:\/\/www.flow20.com\/wp-content\/uploads\/2013\/11\/Social-Media-300x146.png\" alt=\"Facebook twitter linkedin\" width=\"300\" height=\"146\" \/><\/a><\/h2>\n<p>The combination of Facebook, Twitter and\u00a0LinkedIn are usually referred to as the big three. These are arguably the most important social media tools that every business should utilise, though Google+ is also\u00a0fast becoming another of the essential social media platforms for companies.[Hubspot has a <a href=\"http:\/\/www.slideshare.net\/HubSpot\/social-domination-how-to-conquer-the-big-3-social-media-networks\" target=\"_blank\" rel=\"noopener noreferrer\">useful presentation on this<\/a>)<\/p>\n<p>Other tools and networks used in marketing include company blogs and YouTube. The company blog has become a must for every business. It allows the company to develop content marketing through regularly posting highly\u00a0targeted articles. This strategy, when used properly,\u00a0is invariably more cost-effective and successful in the long term than paying for expensive ads in a local newspaper, for example.<\/p>\n<p>YouTube has emerged as an extremely popular social media marketing tool. The platform makes it very easy for companies to put up a video on their website or blog. This is especially relevant\u00a0when considering that 80% of Internet users say they regularly watch\u00a0video ads on a website, and 46% of those take the required action, according to the Online Publishers Association (<a href=\"http:\/\/www.online-publishers.org\/\">http:\/\/www.online-publishers.org\/<\/a>). Any company that includes YouTube in its social media plan is likely to see surprisingly encouraging results.<\/p>\n<h2>What can social media do for me?<\/h2>\n<p>The question facing any business owner unfamiliar with social media must be what can it do for me? Perhaps the <em>2012 Social Media Industry Marketing Report<\/em>, compiled by Michael A Stelzner, can best answer that question.<\/p>\n<p>Generating greater business exposure comes out top in the benefits gained from using social media. A very high total of 85% reported this as their experience. The next reported benefit is a significant increase in traffic, reported by 69% of businesses.\u00a0This was closely followed by 65% who said that their social media presence provided them with a greater\u00a0marketplace insight.<\/p>\n<p>Video is the social media strategy to be targeted more intensely in future, according to 76% of marketers surveyed. This is likely to elevate YouTube and the other video sharing platforms in the list of essential social media tools. This makes sense after all. After cinema and television, online video is the natural successor, and as we are being entertained, we accept that promotional ads will be shown occasionally.<\/p>\n<p><span style=\"font-weight: 400;\">Boost your online sales with Flow20&#8217;s expert <\/span><a href=\"http:\/\/www.flow20.com\/ecommerce_seo.php\"><span style=\"font-weight: 400;\">eCommerce SEO<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"http:\/\/www.flow20.com\/bing_ppc.php\"><span style=\"font-weight: 400;\">Bing PPC<\/span><\/a><span style=\"font-weight: 400;\"> services! Get ahead with <\/span><a href=\"http:\/\/www.flow20.com\/google_ads_agency_london.php\"><span style=\"font-weight: 400;\">Google Ads<\/span><\/a><span style=\"font-weight: 400;\"> and master your campaigns with our <\/span><a href=\"https:\/\/www.flow20.com\/adwords_training.php\"><span style=\"font-weight: 400;\">Google Ads training<\/span><\/a><span style=\"font-weight: 400;\">. Click here to maximize your reach and revenue today!<\/span><\/p>\n<h2>Where does it go from here?<\/h2>\n<p>A majority of businesses\u00a0have already accepted that a social media\u00a0presence is essential for success.\u00a0They are now asking highly pertinent questions, according to Michael A Stelzner, such as how they can effectively measure the return on investment from a social media marketing campaign.<\/p>\n<p>The other most asked question from business marketers\u00a0is how to\u00a0find their\u00a0target audience online through social media advertising. They don&#8217;t want to go through a trial and error process; they want to know exactly which of the social media platforms is ideal for them, and how they can get noticed by their target audience once they are there.<\/p>\n<p>There are as number of effective ways of doing these things, of course, but the fact that companies are seeking these answers shows that they have fully accepted the power of social media campaigns as an effective way to do business, and that is why a social media presence is now\u00a0a must for any business that wants to stay in the game.<\/p>\n<p>If you\u2019re looking for a <a href=\"https:\/\/www.flow20.com\/\">digital marketing agency<\/a> why not give Flow20 a try? We can help you with <a href=\"https:\/\/www.flow20.com\/ppcmarketingagency.php\">PPC management<\/a>, <a href=\"https:\/\/www.flow20.com\/fb-ads-agency-london.php\">Facebook ads<\/a>, <a href=\"https:\/\/www.flow20.com\/linkedin-advertising-London.php\">LinkedIn Advertising<\/a> and <a href=\"https:\/\/www.flow20.com\/social-media-advertising-agency.php\">Social Media campaigns<\/a> and even <a href=\"https:\/\/www.flow20.com\/adwords_training.php\">Google Ads training<\/a>.<\/p>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>Before, we get started, here are some facts about the world of Social Media that you\u2019ll find quite interesting: Every minute, 700 YouTube videos are shared on twitter every minute (Source). Every minute! By 2013, approx. 13% of revenue from the mobile web will be accounted for by Flow20 (Source) Google+ is catching up to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[42,43,44,54,66],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Importance of Social Media for any business - Online Marketing Blog | Flow20<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.flow20.com\/blog\/importance-of-social-media-for-any-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Importance of Social Media for any business - Online Marketing Blog | Flow20\" \/>\n<meta property=\"og:description\" content=\"Before, we get started, here are some facts about the world of Social Media that you\u2019ll find quite interesting: Every minute, 700 YouTube videos are shared on twitter every minute (Source). 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