{"id":2027,"date":"2013-09-23T13:45:28","date_gmt":"2013-09-23T13:45:28","guid":{"rendered":"https:\/\/www.flow20.com\/?p=2027"},"modified":"2025-03-03T10:13:04","modified_gmt":"2025-03-03T10:13:04","slug":"seo-in-2013-whats-important-what-will-be-and-what-isnt","status":"publish","type":"post","link":"https:\/\/www.flow20.com\/blog\/seo-in-2013-whats-important-what-will-be-and-what-isnt\/","title":{"rendered":"SEO in 2014. What’s important, what will be and what isn’t"},"content":{"rendered":"
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Penguin 2 was perceived as a major algorithm update by Google. And, it surely was, in terms of the impact it has. However, the actual ‘check-list’, if we want to call it that for Penguin 2.0 wasn’t an eye-opener by any means. Google has long expressed it’s dislike for spammy links, duplicate content and it’s like for content that’s being shared, an engaging user experience and so on. All of these are just some of the elements officially a part of Penguin 2.0.<\/p>\n

There’s already enough information out there on what’s included in Penguin 2.0 so I wont cover it again here (see Penguin 2.0 posts<\/a>). However, here are some other elements that<\/p>\n

Video<\/strong> – for those of you who have been to this site before, you may have noticed it has undergone a design update. What you may not know is that after adding the video to our home page, the number of hits the home page receives from search (organic) traffic almost doubled. The search terms the home page had some rankings for has seen an improvement of about 40% as well. Of course, it’s possible that the improvements had to do with other aspects as well such as ongoing SEO work elsewhere but the significant jumps in performance for home page is disproportionate to the other pages which makes me think it’s definitely something to do with video.<\/p>\n

Mobile<\/strong> – I’m surprised Google hasn’t officially released any algorithms yet that takes a website’s performance on mobile and tablets when evaluating rankings. Nevertheless, on a few occasions now, we have seen our client website jump up the SERP’s when we have launched a mobile and\/or responsive version of their website.\u00a0 That the web is going mobile, I don’t need to tell you that. Optimising your site for mobiles may not only help your search engine rankings but improve your conversions as well.<\/p>\n

Content variety<\/strong> – Google loves content and it loves different types of content even more. Most businesses are now aware of the importance of having good content on their website as a result of which most have some level of competency with textual content. However, here are some other ideas to help you offer more diversified content which Google and your visitors will thank you for:<\/p>\n