February 28, 2022

What Do SEO Specialists Do?

What is SEO?

SEO is an acronym that stands for Search Engine Optimization, and it’s the practice of tweaking your website to rank more prominently on search engines such as Google.

What is SEO Specialist?

A search engine optimization specialist is an individual who strives to optimize a website so that it ranks higher on search engine results pages. Search engine optimization specialists use their knowledge of different aspects of SEO, including on-page optimization and off-page strategies, to help companies increase traffic to their sites. They may also help companies strategize about social media marketing.

What do SEO Specialists Do Exactly?

1) On-Page Optimization:

An essential part of on-page optimization is ensuring that a website is as user-friendly as possible.

2) Off-Page Optimization:

Off-page optimization is the practice of increasing a website’s rank by getting other sites to link to it.

3) Social Media Marketing:

Social Media Marketing is regarded as an effective off-page strategy. SMM helps companies increase their traffic by encouraging existing customers and potential customers to like their pages on social media networks like Facebook, Twitter, and LinkedIn.

Different SEO Services

  1. Link Building
  2. Keyword Research
  3. Content Marketing
  4. Social Media Marketing
  5. Reputation Management

The Beliefs of an SEO Specialist

These are the beliefs that most SEO specialists share. It is crucial to have these beliefs to work as an SEO specialist effectively.

  1. A strong emphasis on research and analysis of current trends in search engine algorithms, content creation methods, media placements, and other factors that contribute to maximum traffic.
  2. An understanding and familiarity with both traditional and emerging techniques used by high-performing websites.
  3. A commitment to excellence in terms of quality and accuracy.
  4. An understanding of the importance of the relationships between other web pages, businesses, and communities.

Cost of SEO Specialist

The “cost” of an SEO specialist is dependent on the level of activity involved. A company can expect to pay between $8,000 and $30,000 annually for an SEO hire.

The Site Structure

The website layout is another element that influences the ranking of a website. If a site is structured without respect to search results, it will undoubtedly lead to a low ranking by search engines. To achieve a high ranking, a rigorous SEO specialist must apply the correct techniques during web page designing.

How to Become an SEO Specialist

A person who aspires to work as an SEO specialist needs to invest in good education and training. It will enable one to acquire the skills and knowledge needed for this job. The following steps will help in becoming a successful SEO specialist.

  1. Educate yourself about search engine optimization through available resources on the internet, books, magazines, and other materials.
  2. Start small. Identify a site whose SEO strategy can be improved and apply the strategies you learned.
  3. Build your reputation as an SEO specialist by offering value-added services to your clients.
  4. Get yourself established in online communities to handle off-page activities like link building.
  5. Learn how to diagnose problems and come up with solutions that can help in boosting a website’s ranking and traffic.


Search engine optimization has drawn millions of users from different countries and continents. As an SEO specialist, you will have the opportunity to learn more about the techniques and know-how for enhancing a website’s search engine ranking.

Looking for the best SEO specialist for your business? Get in touch today! 

About Shirish Agarwal

Shirish Agarwal is the founder of Flow20 and looks after the PPC and SEO side of things. Shirish also regularly contributes to leading digital marketing publications such as Hubspot, SEMRush, Wordstream and Outbrain. Connect with him on LinkedIn.