August 11, 2022

What Are The Different Types Of Pay Per Click (PPC) Campaigns?

When it comes to PPC campaigns, there are many different types. This article is for those new to PPC and those who want a general overview of the different types. Whether you’re looking to host your own company’s campaign or help a client with theirs, this article will review the most common types and how they work.

What Are The Different Types Of Pay Per Click PPC Campaigns?

  1. House And Product Listing Campaigns

These are perhaps the most common types of PPC campaigns. They allow you to target people with the same or similar search terms in their search history as those who have visited your site. You can also target those searching for a product or specific product within an industry. These campaigns are targeted at large groups of people. They do not rely on any unique characteristics of the user other than that most users will fit within the targeted audience.

  1. Geo-Targeted PPC Campaigns

Geo-targeted PPC campaigns allow you to reach people within a specific geographic location. These campaigns also rely on some default criteria for which location is being targeted (such as a city, state, or country). You can put in different locations for targeting and get the same results no matter what those locations are.

  1. Remarketing Campaigns

Remarketing campaigns allow you to “remarket” or advertise to people who have visited your site, whether it’s for the first time or in previous times. These campaigns are usually used with a product or house listing campaign. Remarketing campaigns aren’t only used on Google AdWords but can be done on Facebook ads as well.

  1. Search Network Only Campaigns

Search network-only campaigns allow you to reach people searching on Google from within your targeted location or outside of it. This type of campaign is typically used for small businesses or local companies who want to target a particular region. A company with experience in PPC must host this type of campaign. Many people make the mistake of setting up this campaign themselves and then realize they don’t have the necessary experience. In this case, you’ll be better off hiring someone else to set up the ad for you.

  1. Keyword Based PPC Campaigns

Keyword-based PPC campaigns allow you to target specific keywords or phrases. These campaigns are generally used by small businesses targeting a specific niche market. This type of campaign is the most effective in terms of the results that you can get, and the more keywords you use, the better. There are times when a small business owner will want to find out what other people are searching for in their area so they can match up with those keywords.

The majority of PPC campaigns are relatively easy to set up. You’ll only need a bit of experience and patience, but most campaigns are set up in a couple of hours. You’ll want to make sure that you choose the correct type for the correct campaign. Many people also think that all PPC campaigns will be the same, but they aren’t.

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About Shirish Agarwal

Shirish Agarwal is the founder of Flow20 and looks after the PPC and SEO side of things. Shirish also regularly contributes to leading digital marketing publications such as Hubspot, SEMRush, Wordstream and Outbrain. Connect with him on LinkedIn.