When it comes to PPC campaigns, there are many different types. This article is for those new to PPC and those who want a general overview of the different types. Whether you’re looking to host your own company’s campaign or help a client with theirs, this article will review the most common types and how they work.
What Are The Different Types Of Pay Per Click PPC Campaigns?
Here is the list of the 5 main types and all are described in detail below:
- House and Product Listing Campaigns
- Geo-targeted PPC campaigns
- Remarketing campaign
- Search network-only campaigns
- Keyword-based PPC campaigns
House And Product Listing Campaigns
House and product listings is perhaps the most common type of PPC campaigns. They allow you to target people with the same or similar search terms in their search history as those who have visited your site. You can also target those searching for a product or specific product within an industry. These campaigns are targeted at large groups of people. They do not rely on any unique characteristics of the user other than that most users will fit within the targeted audience.
Geo-Targeted PPC Campaigns
Geo-targeted PPC campaign is used to reach people within a specific geographic location. These campaigns also rely on some default criteria for which location is being targeted (such as a city, state, or country). You can put in different locations for targeting and get the same results no matter what those locations are.
Remarketing Campaigns
Remarketing campaign is used to “remarket” or advertise to people who have visited your site, whether it’s for the first time or in previous times. These campaigns work well for a product or house listing campaign. Remarketing campaigns aren’t only used on Google AdWords but can be done on Facebook ads as well.
Search Network Only Campaigns
Search network-only campaign is great when you want to reach people searching on Google from within your targeted location or outside of it. This type of campaign is typically used for small businesses or local companies who want to target a particular region. A company with experience in PPC must host this type of campaign. Many people make the mistake of setting up this campaign themselves and then realize they don’t have the necessary experience. In this case, you’ll be better off hiring someone else to set up the ad for you.
Keyword Based PPC Campaigns
Keyword-based PPC campaign is highly recommended when you want to target specific keywords or phrases. These campaigns are generally used by small businesses targeting a specific niche market. This type of campaign is the most effective in terms of the results that you can get, and the more keywords you use, the better. There are times when a small business owner will want to find out what other people are searching for in their area so they can match up with those keywords.
The majority of PPC campaigns are relatively easy to set up. You’ll only need a bit of experience and patience, but most campaigns are set up in a couple of hours. You’ll want to make sure that you choose the correct type for the correct campaign. Many people also think that all PPC campaigns will be the same, but they aren’t.
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