One of the most exciting ways to connect with your followers and create new ones along the way is by using Facebook Live. Here are some interesting stats that you need to know about Facebook Live:

Google is unarguably the most powerful search engine in the world currently, which means your business needs to be leveraging the power of Google Ads. A Pay Per Click (PPC) campaign is a must for any digital marketing campaign  have the power to dramatically increase your business visibility to

So, after a perfect 10? Well, aren’t we all? And while I can’t promise that if you follow the steps below you will achieve 10/10 Quality Scores on your Google Ads campaigns, I can promise that’ll it will get you very close, reducing your Cost Per Clicks and increasing

Christmas had come early for SEO professionals everywhere. In July to be precise as that is when Google issued a revised and updated version of their quality rating guidelines handbooks. 164 pages of pure SEO gold that was previously information reserved for a 10,000 strong network of human raters

Updated June 2018 Average read time: 13 minutes There’s few marketing catch phrases that make me cringe more than “content is king”. I stopped counting the number of times I saw it quoted after number 481 (ok, not really but you get the point). However, the reason I find

There’s no shortage of good resources on theory and practical advice on auditing a Google AdWords campaign. However, I couldn’t quite find one which contained real-world suggestions based on an actual AdWords campaign which is what this blog post is all about. The audit here is pretty much what

With the arrival of tools such as AdWords Express and Dynamic Ads and ever-increasing prominence of local results (i.e. Google My Business) moving the spotlight away from the organic results, the AdWords platform has become more competitive than ever. Cost Per Click (CPC) rates, too, have been on an

WordPress is a fantastic resource for bloggers and small businesses, allowing them to create professional-looking websites with relative ease and lower cost. In fact, this makes it very popular with web designers as well, as it allows for faster turnaround than hard-coded sites and it means that they can

First off, let’s clarify what a copywriter actually is. It’s an individual who writes promotional material. Could be a website, brochure, flyer or press advert – though it’s not limited to just these types of collateral. Or put another way, it’s someone who writes words that sell a product,

If you are looking to tweak your remarketing campaign to incorporate better practices, you might need a more focussed approach. In Part 1 of this look at remarketing to increase ROI, we looked at reshaping the campaign from its foundations. Now we intend to look a little deeper and