Digital marketing is changing rapidly with every passing year.
2019 saw major developments in the field of search and marketing.
As marketers are constantly upgrading their skills to enhance the performance of their campaigns, they also need to use the best set of digital marketing tools to ease their task and generate meaningful output within the shortest possible time.
Here is a list of top digital marketing tools that you need to use in 2020 and ahead:
Tools For Competitor Analysis
1 – SEMRush
SEMRush offers bulk analysis report which helps you identify the potential of your competitors, discover new media platforms, and evaluate their actual traffic (visits, unique visitors, bounce rate, average visit duration, and pages per visit).
SEMRush Sensor allows you to track Google’s SERPs volatility and if there are any changes to the search algorithm.
SEMRush also provides you a “relevant sites report” which contains sites similar to the domains you’re analyzing.
2 – Ahrefs
Ahrefs provides millions of keyword ideas across 170 countries and it also allows you to view newly discovered keywords every month.
This report is super useful to make sure you’re the first one to discover new or trending searches in your niche.
You can also see the ranking history of your pages for any keyword. Additionally, you can also view all the keywords your competitors are ranking for, but you don’t.
3 – Similarweb
SimilarWeb provides you traffic engagement metrics (avg. daily visits, avg. visit duration, pages/visit, and bounce rate) for free.
This is useful when you are doing a competitor analysis and don’t have access to paid tools.
Its social traffic distribution feature allows you to see which of your competitors have the largest social traffic share while its display ads feature allows you to see where they’re displaying their adverts online.
SEO Keyword Research Tools
Google Keyword Planner is a free keyword research tool for Google Ads. You can use Keyword Planner to find and add new keywords to an existing campaign.
It also allows you to check predicted clicks and estimated conversions to get an idea of how a keyword might perform for a given bid and budget. Additionally, you can see and download forecasts for top keywords, locations, and devices.
2 – WordTracker
WordTracker helps you find actual (not grouped) keywords along with the related keywords for stronger content so your pages can be optimized more effectively to outrank the competition.
It also allows you to check SEO comparison metrics and the difficulty of the competition.
WordTracker provides 10,000 keywords per search which means you will have plenty of keywords to optimize your website.
3 – SECockpit
SECockpit helps you find profitable keywords. It analyzes the profitability of each keyword (both short-tail and long-tail) and provides you readable data.
Additionally, it also allows you to sort the keywords according to CPC, niche level, daily visitors, MozRank, and more.
What makes it the best keyword research tool is that it dissects keywords into dimensions and performs a full competitive analysis of the top 10 results for each keyword.
Keywords Everywhere is an extension that can be installed on both Chrome and Firefox.
It allows you to quickly get the search volume for any keyword directly by typing it on Google.
Once you search for keywords in Google, this tool will show you all the related keywords along with volume, CPC, and competition on the right-hand side of the search results.
SEO Audit Tools
1 – Screaming Frog
The list mode in the free lite version of Screaming Frog allows you to upload up to 10,000 URLs and crawl them.
You can also crawl new URLs discovered in Google Analytics and Search Console. Screaming Frog also allows you to compare and run crawls simultaneously.
You can upload page titles and meta descriptions by switching into the SERP mode to calculate pixel widths and character lengths before you put them live on your website.
2 – SEMrush
SEMRush site audit features allow you to export the Crawled pages report data along with the relative URLs of the absolute ones.
This is really helpful when you forget to add certain URLs while crawling. It also allows you to crawl your password-protected site with your credentials.
Additionally, you can crawl the pages or site closed for robots (after confirming your ownership), which was previously impossible.
3 – Ahrefs
Ahrefs site audit tool compares previous and the current crawl to highlight recent website changes.
It displays the subdomains and subfolders of your website in a tree view along with other important information such as the distribution of HTTP status codes, link depth, estimated organic traffic, referring domains, and more. This will help you find the pages with the most broken and redirect pages and the underperforming content.
Page Speed Insights not only informs you about how your website is performing (on a scale of 0-100 where 90 is considered fast, 50-90 is considered moderate, and below 50 is considered to be slow), but it also provides you with tips to improve its performance.
The “Diagnostics” part of the audit provides you with additional information about how a page adheres to best practices for web development.
5 – SerpStat
SerpStat SEO audit feature allows you to audit your site every day and get the audit report on your email, allowing you to quickly make changes to your site and avoid SEO or technical related issues.
It also provides you the location of the error so you don’t waste time looking for pages with errors along with recommendations for bug fixing.
Link Audit Tools
1 – SEMRush
SEMRush link audit tool not only helps you find the new backlinks you have got yesterday but it also helps you find the backlinks you lost from trusted domains.
The best part about the SEMRush link audit tool is that it allows you to redirect your backlinks to a page with similar products/content. This is really helpful when you have earned a lot of backlinks but the product/content is no longer available.
2 – Link Detox
Link Detox not only helps you find and disavow toxic links but it also calculates the risk of any link and the whole domain. This will allow you to decide which ones to keep, disavow or delete.
By assessing your backlinks, you can easily recover from Google penalties, protect your website from future penalties and build new strong, trusted links.
Link Building Tools
1 – Buzzstream
Buzzstream allows you to research prospects faster than any other link-building tool. It also allows you to add relevant contacts to your campaign and gather essential information for outreach purposes.
You can then use Buzzstream to send personalized, efficient, relationship-based messages that generate results.
It also allows you to keep track of every link-building campaign, set reminders to follow up, and share tasks with your team.
2 – Ninja Outreach
The best part about Ninja Outreach is that its database of influencers is huge (in millions). It also allows you to sort the results based on social metrics such as Instagram followers or Facebook fans. This is really helpful if you’re looking for top influencers in your industry.
It also allows you to sort websites based on SEO metrics such as Domain Authority, Page Authority, Number of Backlinks, Moz Rank, and Visits Per Month.
3 – Hunter
Hunter allows you to find the email addresses behind any website. Its domain search lists all the people working in a company with their name, designation, and email address, allowing you to connect with people that matter for your business.
You can then use the details to send a personalized email for link-building.
1 – Google Analytics
The best part about Google Analytics is that it allows you to maximize your website’s performance for free.
You can see during how many visits your visitors complete the goal. Google Analytics also allows you to perform internal site search results which reveals what your potential customers are looking for after arriving on your website.
It can be integrated with other tools and platforms such as Google Ads and Google Search Console.
2 – Leadfeeder
Leadfeeder intelligently integrates your sales and marketing data, allowing you to discover new prospects and monitor existing customers.
Leadfeeder sends you an email alert whenever your target company visits your website.
Leadfeeder uses Google Analytics data to help you generate new ready-to-buy leads and automatically updates your CRM when a lead revisits your website.
3 – Kissmetrics
Kissmetrics allows you to understand the actual reason for the trend and what caused an increase in direct traffic.
You can quickly visualize your events and see which segments are contributing to the trend.
Additionally, Kissmetrics gives you the opportunity to target specific people (who were close to converting but didn’t convert) with an email, reminding them to complete the purchase.
4 – Flurry
Flurry is an analytics platform for mobile apps that allows you to examine data from up to 5 apps at a time.
Flurry segments users which fit different personas including travel, business, sports, lifestyle, and entertainment in different groups based on the apps they’ve recently used. This information can then be used for creating targeted marketing communications to a specific group of users.
Content Writing and Marketing Tools
1 – Grammarly
Grammarly is the best spelling and grammar checkers out there because it goes far beyond correcting basic errors.
It helps you improve your writing style and make the words more engaging and effective.
It can be integrated with Gmail, Microsoft Word, Google Docs, and other platforms. This will help you make sure you’re not making any mistakes when writing anything online. It also helps you find overused words in content and suggests the replacement as well.
2 – Trello
Trello is one of the most streamlined web apps for content marketing. It helps you organize everything in one place, easy to find, and easier to manage.
From establishing clear guidelines and deadlines for all projects to prioritizing and delegating them, Trello allows you to manage your content marketing strategy better.
Moreover, you can add your team members, see who is doing what and what needs more attention.
3 – BuzzSumo
BuzzSumo helps you discover new content ideas, create high-performing content, and monitor your content’s performance.
You can easily find the most socially shared content. You can also drill down into any topic to view trends and content examples.
BuzzSumo allows you to find questions from various forum posts, Amazon, Reddit, Quora, and other Q&A sites. This allows you to explore the gaps in common knowledge so you can create in-demand content.
4 – Power Thesaurus
Built by writers for writers, Power Thesaurus helps you find synonyms, antonyms, definitions, and examples of any word.
The best part about this tool is that you can add its extension on Chrome to find synonyms, antonyms, and definition of any term by a button in the toolbar, right-click or by word selection on any page.
5 – Copyscape
Copyscape is the most powerful plagiarism detection tool that allows you to check the originality of your content. This will help you make your site more valuable, maintain your credibility and authority over your audience and search engines.
Additionally, it will help you avoid the search engine penalty. You can either paste content or compare content between two sites by entering the site URLs.
6 – Curata
Curata is one of the best content curation tools. It allows marketers to find, organize, publish, and promote content to attract highly-relevant traffic and hopefully convert them.
The Curata CMP (content marketing platform) optimizes the content supply chain and enables insight into content ROI.
It not only helps you find the most relevant content automatically, but it also helps you publish and promote it to all your channels with one click.
Competitor Analysis Tools
1 – Wordstream
Wordstream helps you spy on your competitors’ keywords just by entering their URL. It analyzes your competitors’ website to discover well-performing keywords that may be relevant to your business.
Additionally, you can get data such as impression share, overlap rate, position above rate, top of page rate, and outranking share to understand how your competitors’ ads are performing versus yours.
2 – SEMrush
SEMRush allows you to compare your competitors’ organic and paid search strategies side by side. This will give you an idea of which tactics your competitors are using.
You can also check if they pay to advertise on terms that they already rank well in the organic results. You can also find out how competitive your industry is and which areas will be most receptive and affordable to advertise your product.
3 – AdEspresso
AdEspresso’s ad gallery allows you to research what your competitors are doing. You can search through over 1.5 million Facebook and Twitter ads to find your competitors’ ads along with the post link and other ads from the same advertiser. This will give you an idea about how you can improve your ad copy.
4 – iSpionage
iSpionage allows you to view the headline, URL, and description for your competitors’ top ads.
Additionally, you can also view their monthly budget, unique and overlapping keyword, total keywords, number of ad copies, and average position.
You can also compare your competitors with each other, allowing you to find the keyword gap. The automated spying feature will make sure you’re up to date with your competitors’ ad strategy.
1 – Call Rail
Call Rail’s call tracking feature helps you track your campaign performance and provides insight into which campaigns are performing the best through call recordings, keyword-level tracking, and campaign attribution.
The callscore feature uses machine learning, call metadata, and transcriptions to automatically mark your qualified callers as valuable leads within the CallRail activity dashboard.
The CallScribe feature can automatically transcribe all your phone calls into a readable conversation.
2 – Response Tap
The Smart Match technology of ResponseTap allows you to figure out which marketing source is driving your highest value phone sales.
It also provides your agents with suggestions on what to talk about based on the customer’s online journey, allowing you to start the call from where the web journey left off. This will help you increase the chances of conversion and improve customer satisfaction.
Landing Page Optimization
1 – Unbounce
No matter if you’ve coding skills or not, Unbounce is for everyone. You can drag and drop every element of your landing page.
It offers more than 100 high-converting templates that you can use to optimize your landing page.
The best part about Unbounce is that it has an auto image optimizer which automatically optimizes your images to balance quality and file size to make sure your page loads faster
2 – Optimizely
Optimizely allows you to test entire page redesigns. This will allow you to observe and evaluate larger consumer behavior patterns.
Additionally, you can leverage heatmaps with your tests to visualize users’ preferred browsing and shopping behavior.
Optimizely’s API allows you to start, pause, and schedule experiments. You can also use the API to view the experiment results and data directly within the dashboard.
3 – Crazy Egg
Crazy Egg’s snapshot feature allows you to measure each page’s performance along with the changes you make. This will help you see the results with each change.
Additionally, the confetti report will show you where people are clicking on your pages along with where the visitor arrived on your site. This will help you understand how user behavior varies by referral source.
App Store Optimization
1 – The Tool
The Tool provides your app an ASO Score by analyzing your app’s performance and offers app store optimization tips and recommendations to maximize its visibility in both Apple App Store and Google Play Store.
Additionally, you can track your app’s performance globally and find solutions to improve your app’s visibility in each area. It also allows you to view how the ratings or conversion rate is affecting your app’s revenue in each country.
2 – App Tweak
App Tweak allows you to download the top 50 keywords list that can bring most downloads to your app.
For each keyword, you’ll find an estimation of the percentage of the total search downloads that keyword can drive to your app.
The keyword density feature calculates both your app and your competitors’ app description keyword density. This will help you optimize your app’s description based on your top competitor and increase your downloads.
3 – App Radar
App Radar helps you reach the right user at the right time by improving and localizing your keywords and screenshots.
Its AI analyzes 80 million ads, 10 million keywords, and 5 million apps to provide keyword suggestions that will help you increase your app downloads.
It also allows you to update your metadata for several locales within its app and push it directly to Google Play and App Store Connect.
4 – Rank My App
Rank My App has a team of experts who investigate, test the best keywords, and create customized descriptions to help you gain more visibility and download in the app store.
Additionally, they also work on reviews, the channel between user and app. It also makes sure that you’ve included your app in the right category.
Social Media Marketing
1 – Hootsuite
Hootsuite allows you post, respond to messages, brand mentions, and comments across social networks through a single dashboard.
When you find something online worth sharing with your followers, you can use the
Hootlet plugin to insert a small snippet of prominent text from the site into your social media message.
2 – Sprout Social
Sprout Social allows you to store, edit, and publish images and videos from a centralized library.
You can use Sprout Social’s bot builder to create and integrate social chatbots on Twitter and Facebook.
The Sprout Queue feature allows you to schedule posts while ViralPost feature tells you the best time to post.
3 – Tweepi
Tweepi monitors Twitter to find the best tweets and users to engage with, giving you an opportunity to increase your followers just by spending a few minutes every day.
It can also help you get rid of irrelevant, undesirable or inactive users while offering you insight about the social value of your Twitter followers.
4 – Canva
Canva is a graphic design tool website. You can easily design social media posts by choosing from thousands of templates and customize them to make them unique.
You don’t need designing skills, it uses a drag-and-drop format which makes it easier for everyone to use.
5 – OptinMonster
OptinMonster is a lead generation software which can help you create visually appealing optin forms (through drag-and-drop builder) to attract potential customers. It also allows you to view the performance of your lead-generation strategy, so you can optimize it for better conversion rate.
1 – MailChimp
MailChimp is more than just sending drip email campaigns and transactional emails. It allows you to fill in names (to improve personalization) and send campaigns during the time when your subscribers are more likely to respond.
With its re-engagement campaigns, you can identify your inactive subscribers and automatically send emails to contacts who haven’t opened your recent emails.
2 – Constant Contact
Constant contact allows you to send information only to subscribers that meet specific criteria through Dynamic Content Blocks.
You can set email responses based on where your subscribers click and Constant Contact will automatically trigger those emails every time the criteria is met. You can also track your email marketing results in real-time.
1 – Animoto
Animoto’s easy drag and drop interface allows you to create powerful professional videos within minutes.
No matter if you want to create videos for social media or promo videos or business or celebration videos, Animoto has templates for everything. Since they have partnered with Getty Images, once you join Animoto you’ll have access to over 1 million stock photos and videos.
2 – Powtoon
Powtoon allows you to create animated presentations quickly and easily by manipulating pre-created objects, imported images, and music. This will help you attract and engage your audience with creative presentations for a longer period of time.
It also allows you to add text or create voice overs, which means you can create videos for any purpose and audience.
1 – Shareasale
Shareasale is one of the best affiliate marketing networks in the industry and they deserve to be #1 on our list.
Their holiday center placements allow you to recruit affiliates for $100 or less (depending on the number of holidays you choose) for one whole year.
Their event-driven automated newsletter tool allows you to activate or motivate your affiliate partners. It also allows you to turn your existing banners and text links into coupons.
2 – Afftrack
Afftrack is a click tracking system that offers all the tools required to create an affiliate network.
It offers real-time traffic analysis and has proxy & fraud detection feature. It alerts you every time bad traffic is detected.
You can also set up global redirects to monetize the traffic in every case.
3 – Voluum
Voluum allows you to track all your ad campaigns, analyze data, optimize ad performance, and scale your affiliate marketing business through actionable insights.
It allows you to create complex paths for your visitors and maximize your conversions. You can track all ad formats including native ads, display banner, pop, and email.
Every tool has certain unique features. You need to use a combination of tools to yield the best results for your digital marketing campaign. Since most of them offer a free trial, it’s better to opt for the free version and then proceed with the paid version after you are satisfied with the free trial.
Looking for a digital marketing agency? From Search Engine Optimisation (SEO) to PPC campaigns , Facebook ads to Google Ads training, Flow20 can help. New for 2020, check out our Facebook training courses and Instagram training courses.
Shirish Agarwal is the founder of Flow20 and looks after the PPC and SEO side of things. Shirish also regularly contributes to leading digital marketing publications such as Hubspot, SEMRush, Wordstream and Outbrain. Connect with him on LinkedIn.