Amara Tree

3x more online courses sold compared to the previous period and counting.....

Amara Tree

Amara Tree provides a range of online training solutions centred around beauty, massage and holistic courses.

The brief

The demand for online courses has been on the rise as remote learning (and remote working) is increasingly becoming commonplace with more and more people opting to learn from the comfort of their home in place of a traditional learning environment.

As is the case with most things digital, the rise in demand has been outperformed by the rise in the number of service providers in the space which has led to an increase in competition and traffic acquisition costs.

Flow20’s was job description was to find ways to get the traffic and online course sales moving north again and to find economically feasible ways to sustain the growth.

The work

The first task was to find ways to increase sales without spending endlessly on ads and after looking through the bounce and conversion rates it was clear that we could get some quick wins by converting a higher % of current website traffic.

Since the website still had a decent level of new visitors each month, re-targeting users who are already familiar with the brand (i.e. warm traffic) on Facebook and Instagram ads would be an effective method to get started as this method usually has a higher conversion rate than cold traffic.

Once the re-targeting strategy begins to deliver a positive ROI, the idea would be to put that back into SEO to increase the organic traffic levels as typically, SEO will deliver leads at a lower Cost Per Acquisition than PPC.

Results

Phase 1 of the campaign was a success with the warmer traffic delivering each course sale at an average of £21 which was 1/6 the cost of an average course price of £120.


Phase 1 of the campaign was a success with the warmer traffic delivering each course sale at an average of £21 which was 1/6 the cost of an average course price of £120.


Phase 2 which was to get the traffic levels moving north again is already showing good signs and the campaign is still ongoing.

  • 300
    More courses sold
  • 10
    Reduction in cost per course sale

Client Quotes

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