Case Studies - Amnet Systems Ltd
Overview
Amnet Systems Ltd is a Offshore
Outsourcing provider to Fortune 500 companies with offices
in India and Ireland. Since its inception in 2001, the company
has enjoyed a high customer retention and referral rate
with little need to do outbound marketing. Amnet’s website
plays a large part in its day-to-day operations since present
customers can login to a personal access area for ongoing
progress. Moreover, main growth mechanism has encompassed
referrals and new prospects contacting the company via its
website requesting more information or a Request For Proposal
(RFP).
The Brief
To further improve customer satisfaction levels as well as ensuring that its website users and prospect could contact the company effortlessly, we were asked to undertake a Website Usability Test & Optimization.
Analysis & Action
Having understood the objective of the website and the
demographics of Amnet’s target market we identified appropriate
testers to carry out a set of pre-specified tasks on its
website. The idea was to simulate the actions that the company’s
current website users undertake and identify the problem
areas and exit points. The test was followed by us presenting
a report which summarized user feedback, Flow20.com analysis
and a set of actionable deliverables to optimize the usability
of the website and making the process of contacting the
company via its website, an effortless one.
Results
Within 3 weeks of implementation of our findings, the company noticed the following changes:
- Rate of incoming leads increased by 21%
- Rate of returning visitors increased by 14%
- Positive feedback from current customers (who only use the website to access the login page)
Flow20.com provides Online Marketing Services to business of all sizes. For more information and to find out how we can help your business grow and reach you goals , give us a call on 0208 133 0754 or email create@flow20.com
