At Flow20.com, we have over 4 years of experience creating user-friendly and stylish websites for clients involved in the fashion and apparel industry and although any website we design needs to be easy to use and Search Engine friendly at the very least, when it comes to development, its important to take into account the…
Checkout abandonment is a challenge for most ecommerce websites. According to a recent study by SeeWhy, an average of 71% of potential customers abandon the checkout process thereby never making the purchase they initially set out to do. This can be for a number of reasons – finding the checkout process difficult to use/understand, changing…
A while ago, I had written about how you don’t want to copy/paste manufacturer’s description on products on your online shop. I have compiled a list of some more things that you can easily do towards your Ecommerce site which will not only help it differentiate itself from the competition but also improve its rankings…
If you sell online, understanding your website analytics data and knowing what to do with it can help in increasing your online sales. I speak to to online retailers often and it seems that the majority of them login to their Website Analytics program to check only the most popular metrics such as No. of…
A while ago, I wrote about how you can use upselling techniques to increase your average order value and sales from your E-Commerce website. This got me thinking about Amazon. There aren’t many online retailers who can compete with Amazon in terms of their ability to cross-sell and convert a high number of its visitors…
Most online retailers take a two-dimensional approach to Search Engine Optimization for eCommerce : optimize the home page for the most relevant search terms and a few products from the most lucrative product range. However, with a little bit of extra effort and implementing best-practices when you add new products, you can significantly increase not…
In most cases, the technical requirements of your Ecommerce platform will be slightly different to online retailers selling hardware, Fast-moving consumer goods (FMCG) or other, standardardized items. Whilst any decent ecommerce platform is fully customizable nowadays, it does’nt hurt to have an idea about the technical requirements and capabilities your chosen platform should have. Here,…
5 Online upselling techniques to increase your website sales Most e-commerce websites convert anywhere between 2-4% of their visitors into a sale. Highly customer-centric sites like Amazon or Proflowers convert about 9.6% and 14.1% (yes, incredible!). One of the most effective way to increase your online sales is to inform and encourage buyers to purchase…
