August 10, 2013

Penguin 2.0 – A list of related posts around the web

If you're reading this, you already know about Google's latest algorithm update, the Penguin 2.0, the 4th iteration of the Penguin algorithm changes which went live on May 22nd, 2013 (see Matt Cutts video)

Less than 1 week into it's launch, I have spoken to a few SEOs and I still haven't seen any consistency in the results others have experienced, either with their own sites or their clients. Some seem to have seen big improvements whilst others the opposite. And, while Google says that only 2.3 of queries will be affected, the real number seems to be much greater.

Anyway, I have been actively looking for the latest info out there on Penguin 2.0 and thought it might be useful for others to compile a list of the most useful posts I have come across so far.

So, here's a list of all the best posts on Penguin 2.0 around the web:

Search Engine Watch

Summary: Well thought-out and includes concepts I haven't seen elsewhere much.  The one about Content push is interesting.
Link: http://searchenginewatch.com/article/2271738/Beating-a-Dead-Penguin

Link Assistant

Summary: A detailed step-by-step guide to recovery.
Link: http://www.link-assistant.com/news/new-google-penguine-update.html

Search Engine Watch

Summary: Great read. Not Penguin 2.0 exclusive as the guidelines and thoughts put forth on link building is well worth noting anyway.
Link: http://searchenginewatch.com/article/2259674/Penguin-2.0-Forewarning-The-Google-Perspective-on-Links

Search Engine Land

Summary: A focus on Penguin 2.0 implications for the bigger brands.
Link: http://searchengineland.com/big-brand-seo-penguin-2-0-159410

Enterpreneur

Summary: This one was written before the update was released but has some useful link related tips, nevetheless
Link: http://www.entrepreneur.com/article/226670

Business2Community

Summary:  Further resources and tips for Penguin 2.0
Link: http://www.business2community.com/seo/penguin-2-0-resources-tips-insights-0506083

Econsultancy

Summary:  Covers what Penguin 2.0 is all about and where to focus your efforts.
Link: http://econsultancy.com/uk/blog/62806-penguin-2-0-where-does-seo-go-from-here

WPMU.ORG

Summary: I didnt find this post particularly useful but included it because it talks about Matt Cutts's comment about 'Cutts also mentioned that denying value upstream for link spammers wasn’t incorporated in the latest update, only hinting “That comes later.”'. I must have missed this one as this is the first time I'm reading about it! (if you guys have a related link to this, please share)
Link: http://wpmu.org/google-penguin-2-0/

Link Research Tools

Summary: One of the most comprehensive posts yet, with an in-depth anaylsis on why CheapoAir.com's ranking plummeted.
Link: http://www.linkresearchtools.com/case-studies/penguin-2-0-analysis-cheapoair/

Search Engine Journal

Summary: This one covers the basics - get a clear picture of how you have been affected, use Google Webmaster Tools and the like to identify and remove spammy links and take a long-term strategy to SEO - Content and Conversions.
Link: http://www.searchenginejournal.com/penguin-2-0-your-roadmap-to-recovery/63906/

Huffington Post

Summary: This one goes into a little more details on the specifics of Link building - remove too many exact-match anchor text,  ideas to generate links, link veolicty and so on...
Link: http://www.huffingtonpost.com/jayson-demers/google-penguin-2-seo-tips_b_3323711.html

Moz

Summary: More about the update itself and industries/sites affected
Link: http://moz.com/blog/penguin-2-were-you-jarred-and-or-jolted

Search Engine Watch

Summary : Similar to Moz, talks about the udpate in general
Link: http://searchenginewatch.com/article/2271305/Google-Penguin-2.0-Casualties-Why-Sites-Got-Hit

Website Magazine

Summary: This is a good one as it covers some other topics such as Authority Rank, avoiding over-optimisation and so on.
Link: http://www.websitemagazine.com/content/blogs/posts/archive/2013/05/28/working-in-a-post-penguin-2-0-web.aspx

Hobo Web

Summary: Interestingly, Shaun says finds that Penguin 2.0 isnt as aggressive as 1.0 but I'm not sure I agree.
Link: http://www.hobo-web.co.uk/website-lost-rankings-say-hello-to-penguin-2/

Fourth Source

Summary: A PR take on Penguin
Link: http://www.fourthsource.com/search-marketing/seo/what-penguin-2-0-means-for-seo-pr-14433

 

Hope this helps. I'll be updating this post with more useful links as I come across them as well as our own analysis and suggestions soon.

If you've come across a great post let me know and I'll update the list above. Thanks.

 

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