If you own a website or infact, responsible for the marketing of one, chances are that you already know the pivotal role SEO Services can play, in helping your business grow. If you or someone you know has used our SEO Services, you may know that clients choose us because we offer a fully-managed service [...]

In Part I we discussed Maslow’s theory of the hierarchy of human needs and showed how you can use this concept to understand your customer and target your sales copy to address those needs. Part II provides more guidance on how to translate your understanding of human behavior into well-tuned sales copy.
Match [...]

While you may not need a PhD in psychology to write a website sales copy, a lesson or two from the study of human behaviour can make your website content more appealing and help you get maximum conversions.
The folks at esources.co.uk have produced a brilliant piece on how to create ad copies that [...]

As promised, here are the next 5 ways on how you can improve your to make it more user-centric and deliver a positive browsing experience to your user (read Website Improvement Tips Part 1 in case you missed it).
6. Avoid Pop-up windows – Before you think about using a pop-up window to ‘enhance’ your website [...]

Most e-commerce websites convert 2-3% of their visitors to a sale. Highly customer-centric sites like Amazon or Proflowers convert about 9.6% and 14.1% (yes, incredible!).
One way to increase your online sales is to tempt buyers with additional items that may be of interest to them. This is known as upselling and when done correctly, can [...]

Everyday we come across many websites and notice minor usability weaknesses which may be making a negative impact on the website’s conversion rates. Website Usability Optimization is an area where ‘Small changes that make a big difference’ holds especially true!
Here are some basic Website Improvement Tips that although extremely simple, will help make your site [...]

The following has been compiled with the help of 39 respondents who kindly gave us their time over the phone for a short survey.
Our main research task was to find out what made website visitors leave the website homepage without even clicking on a single link.  There have been extensive research done on this in the [...]

Whether your business has a few hundred employees or it’s just yourself running the show, one of the simplest features you can integrate within your website is a page dedicated to displaying the important milestones your business has achieved form inception to now.
A ‘Milestone/Achievements’ feature shows that you take pride in not just your service/product [...]

The marketplace is now more competitve than ever. Even companies with what was once a unique value propositions find themselves surrounded by competitors in a very short period time. Customer ’stickiness’ is key and that begins by delivering expecations.
Too often, business make the mistake of relying soley on their customers to provide them with their [...]