Most online retailers take a two-dimensional approach to Search Engine Optimization of their online shop: optimize the home page for the most relevant keywords, perhaps, optimize a few of the most lucrative product categories and maybe even one or two individual products and that’s about it.
There’s not much wrong with this approach but a little [...]

If you own a website or infact, responsible for the marketing of one, chances are that you already know the pivotal role SEO Services can play, in helping your business grow. If you or someone you know has used our SEO Services, you may know that clients choose us because we offer a fully-managed service [...]

Yahoo has recently revealed that since redesigning it’s homepage, pageviews are up 9 percent, and time spent on the homepage is up 20 percent in the last 3 months.The whole focus of the redesign is to increase what they call PageYield – Yahoo’s measurement of how engaged the user is with the webpage (as opposed [...]

In Part I we discussed Maslow’s theory of the hierarchy of human needs and showed how you can use this concept to understand your customer and target your sales copy to address those needs. Part II provides more guidance on how to translate your understanding of human behavior into well-tuned sales copy.
Match [...]

While you may not need a PhD in psychology to write a website sales copy, a lesson or two from the study of human behaviour can make your website content more appealing and help you get maximum conversions.
The folks at esources.co.uk have produced a brilliant piece on how to create ad copies that [...]