August 7, 2013

200% increase in registrations – SEO Case Study

Overview

Habilis is a new business providing Lifestyle Management and Virtual Assistant Services to clients across UK, US and Australia. A part of Amnet Systems Ltd (for whom we manage SEO and the website UX),  Habilis  came to us with the goal of helping the company generate brand awareness and increase its revenue via our SEO and Website Copywriting Services.

The brief

Effectively communicate the company’s value proposition to its online users and increase the websites impact and therefore, conversions by effective website text content.
Increase new member registrations online and the level of targeted traffic to website.

Analysis & Action

In order to ensure maximum conversions, it is important for the text content of the website to clearly explain the benefit of the company’s services and how it can add value to the user. As important is to ensure that the message flows seamlessly from one page to the next so as to enhance the user navigation resulting in a positive user experience.
On the SEO side, we helped devise a complete SEO strategy alongwith identification of the important keywords and optimization within Google.
Finally, we helped install processes to generate user feedback which can often give invaluable insights, especially for new websites.

Results

The campaign results have been overwhelmingly positive and within 6 weeks of campaign start, we noticed the following findings:

  • New member registrations increase of over 200% in month 3 of campaign
  • Inbound traffic increase of 70% in month 3
  • Average monthly traffic increase of 45% from month 4 onwards
  • Over 80% positive feedback received from users.

flow20.com provides Search Engine Optimization Services to help business grow. For more information and to find out how we can help your business grow and reach you goals , give us a call on 0208 1500 294 or email create@flow20.com.