Clinton vs Trump2
August 17, 2016

Online Marketing – What you need to know (Aug 16)

Limited use of Google’s keyword planner for low and non spending accountsThe keyword planner is a free tool that has long been a staple in every online marketer’s toolkit whether that’s for SEO or PPC. However, you may soon have only limited access unless you’re using Google’s AdWords platform.Whilst
Google ads removed from right
February 22, 2016

Google ads removed from the right and how it will affect advertisers

Notice that ads on the right from Google search results page have vanished since the last weekend?If you keep up with the world of online marketing you may be aware already that Google has been carrying out tests for the last 5 years or so on displaying results for
Woman and robot
January 5, 2016

How to Write Web Content for Human Visitors and Search Engines

The idea of blogging is relatively straightforward; short articles which express particular opinions posted regularly, and available for the perusal of any online user who takes an interest in the subject matter.  But, since search engines need some sort of written content in order to create a list of
Content
January 4, 2016

How to Engage Your Readers with Your Website Copy

‘It was the best of times, it was the worst of times…’  The great novelists of the past, like Charles Dickens, knew exactly how to engage their readers from the first line.  But these writers all had the luxury of taking their time reaching a full explanation of their
Https key
January 3, 2016

Why It’s Now More Important than Ever to Use a HTTPS Protocol and How to Introduce It to Your Website

Privacy is harder and harder to come by, both in the digital world and the real one.  However, while the decline of ‘real world’ privacy means that your favourite park bench might always be occupied, the lack of privacy in the digital world is potentially dangerous.  The digital age
rich-snippets
September 22, 2015

The Importance of Rich Snippets to SEO

A look at the nature of rich snippets and their value to SEO campaigns.So often the changes in the world of search – such as algorithm updates, etc. – make the jobs of search engine optimisers harder.  A strategy that would work exceedingly well the day before an update
social signals3
September 21, 2015

The Importance of Social Signals to SEO

How social signals are improving rankings despite being ignored by search algorithms.Certain search engine’s responses to social signals have been up and down over the last few years, and caused a great many SEOs to pay closer attention to the goings on in the world of search than your
Google+Webmaster+Tools+is+Google+Search+Console+Now

Using Google’s Search Console for Highly Effective SEO

4 areas in which search engine optimisers can exploit Search Console for optimum search results.If Analytics is Google’s handsome, captain-of-the-rugby-team son, then Search Console is Analytics’ reclusive, highly-intelligent sibling – the sort that is a piano prodigy and doesn’t come out of its room when visitors arrive for tea. 
offline and online
August 4, 2015

Integrating Your Online and Offline Marketing

Tips on how to achieve unity across all channels of your campaigns.Just like any great band that has broken up and then reunited will tell you – the product of a project should be greater than the sum of its parts.  The same applies to marketing campaigns.  With so
SEO for overseas
November 21, 2014

SEO for international markets

We haven’t talked much about carrying out SEO for international markets before.  However, since we’ve been carrying out a few projects for this, I thought I’d point out some of the things you’ll need to get started with even before you actually begin the SEO process.These are all relating