black-and-white-man-person-hands
May 26, 2017

Is a copywriter a wordsmith or a salesman?

First off, let’s clarify what a copywriter actually is. It’s an individual who writes promotional material. Could be a website, brochure, flyer or press advert – though it’s not limited to just these types of collateral. Or put another way, it’s someone who writes words that sell a product,
Handshake
May 4, 2017

How to Tweak Your Remarketing Campaign to Increase ROI – Part 2

If you are looking to tweak your remarketing campaign to incorporate better practices, you might need a more focussed approach. In Part 1 of this look at remarketing to increase ROI, we looked at reshaping the campaign from its foundations.Now we intend to look a little deeper and identify
Remarketing campaign
March 31, 2017

How to Tweak Your Remarketing Campaign to Increase ROI

Remarketing is a brilliantly effective way to reconnect with users who have shown interest in your site or app in the past and turn them into customers.  It essentially tracks people who have visited your site through cookies, and shows them your ads on other sites, across multiple devices.This
cross device conversion
March 15, 2017

Best Practices for Optimising for Cross-Device Conversions

Think back to the last time you made an online purchase. Chances are, you started the research process on one device and ended up making the purchase from another. A large number of users begin a transaction on one device and complete it on another.  This, very simply, is
Https key
January 18, 2017

Why It’s Now More Important than Ever to Use a HTTPS Protocol and How to Introduce It to Your Website

Privacy is harder and harder to come by, both in the digital world and the real one.  However, while the decline of ‘real world’ privacy means that your favourite park bench might always be occupied, the lack of privacy in the digital world is potentially dangerous.  The digital age
Clinton vs Trump2
August 17, 2016

Online Marketing – What you need to know (Aug 16)

Limited use of Google’s keyword planner for low and non spending accountsThe keyword planner is a free tool that has long been a staple in every online marketer’s toolkit whether that’s for SEO or PPC. However, you may soon have only limited access unless you’re using Google’s AdWords platform.Whilst
Google ads removed from right
February 22, 2016

Google ads removed from the right and how it will affect advertisers

Notice that ads on the right from Google search results page have vanished since the last weekend?If you keep up with the world of online marketing you may be aware already that Google has been carrying out tests for the last 5 years or so on displaying results for
Woman and robot
January 5, 2016

How to Write Web Content for Human Visitors and Search Engines

The idea of blogging is relatively straightforward; short articles which express particular opinions posted regularly, and available for the perusal of any online user who takes an interest in the subject matter.  But, since search engines need some sort of written content in order to create a list of
Content
January 4, 2016

How to Engage Your Readers with Your Website Copy

‘It was the best of times, it was the worst of times…’  The great novelists of the past, like Charles Dickens, knew exactly how to engage their readers from the first line.  But these writers all had the luxury of taking their time reaching a full explanation of their
rich-snippets
September 22, 2015

The Importance of Rich Snippets to SEO

A look at the nature of rich snippets and their value to SEO campaigns.So often the changes in the world of search – such as algorithm updates, etc. – make the jobs of search engine optimisers harder.  A strategy that would work exceedingly well the day before an update