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Integrating Your Online and Offline Marketing

Tips on how to achieve unity across all channels of your campaigns.Just like any great band that has broken up and then reunited will tell you – the product of a project should be greater than the sum of its parts.  The same applies to marketing campaigns.  With so many businesses using multiple channels in […]

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SEO for overseas

SEO for international markets

We haven’t talked much about carrying out SEO for international markets before.  However, since we’ve been carrying out a few projects for this, I thought I’d point out some of the things you’ll need to get started with even before you actually begin the SEO process.These are all relating to the configuration of your new […]

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small vs big

How a small website can compete with a bigger one when it comes to SEO?

Offline or online, if you run your own business, at some point you’ve probably looked at your bigger competitors and wondered what it is that you can do to compete with them.When it comes to competing online, what you need to do is slightly different. Very simply put, one of the factors of Search Engine […]

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Social Media not working

“Social Media isn’t working for us…..”

Every week, we meet businesses who have tried to incorporate Social Media into their marketing mix as a way to grow their business but given up, not having yielded the kind of results they expected.Once, we’ve had some time to take a closer look into their previous Social Media efforts, it’s quite clear that the […]

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Google electronic tattoo

Lie-detection tattoo by Google??

When Google files a patent for some new piece of technology they want to protect, you likely  expect this to have something to do with technology. Perhaps a new gadget that’s sure to become the next must-have (think, Google Glass).Well, it seems that the search giant’s latest new patent filing has little to do with […]

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SEO School 101: How To Get Started Optimizing Your Web Content

If you’re faimiliar with Search Engine Optimisation (SEO) then chances are, you’ve heard ‘Content is King’ only a little too often.And, there’s a good reason for this.Google loves unique and fresh content and rewards websites who take out the time and effort to publish useful content on a regular basis by higher rankings than those […]

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Creating Better Web Applications: 5 Ways To Promote Your New Application

Everyone knows by now that the world has gone mobile. Very quickly, business owners are beginning to catch up with modern technology by developing mobile apps to help them compete. Mobile applications offer a variety of benefits for your business, they help you stand out amongst the crowd and keep your customers engaged.However, now that […]

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10 Ways To Optimize Your Facebook Page

Most businesses and marketers now understand the importance of incorporating Facebook into their marketing mix and engaging your audience via your Facebook page needs to be something you’re doing on a consistent basis. We’re guessing we don’t need to tell you that. What you may not know however, is that similarly to how you can optimise […]

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Are Facebook Ads Worth The Investment?

In 2012, Facebook went public and the consequences were catastrophic for stockholders. After only two weeks $50 billion dollars worth of shareholder equity was lost, as many Facebook insiders sold their stock.  Many of the key executives at Facebook thought that it would be more strategic to get out, before Facebook lost any more value. […]

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Converting website visitors into diners

Converting website visitors into diners via incentives

Over the last 5 years or so, Flow20 has developed somewhat of a niche working with restaurant owners and building restaurant websites which keeps their restaurant(s) busy and increase their bottom line. One of the ways we’ve been able to achieve this is by starting out with a very clear objective in mind.  One that […]

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