Social Media not working

“Social Media isn’t working for us…..”

Every week, we meet businesses who have tried to incorporate Social Media into their marketing mix as a way to grow their business but given up, not having yielded the kind of results they expected.Once, we’ve had some time to take a closer look into their previous Social Media efforts, it’s quite clear that the […]

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Google electronic tattoo

Lie-detection tattoo by Google??

When Google files a patent for some new piece of technology they want to protect, you likely  expect this to have something to do with technology. Perhaps a new gadget that’s sure to become the next must-have (think, Google Glass).Well, it seems that the search giant’s latest new patent filing has little to do with […]

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contentstrategy

SEO School 101: How To Get Started Optimizing Your Web Content

If you’re faimiliar with Search Engine Optimisation (SEO) then chances are, you’ve heard ‘Content is King’ only a little too often.And, there’s a good reason for this.Google loves unique and fresh content and rewards websites who take out the time and effort to publish useful content on a regular basis by higher rankings than those […]

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mobile-apps-use-increase-1024x726

Creating Better Web Applications: 5 Ways To Promote Your New Application

Everyone knows by now that the world has gone mobile. Very quickly, business owners are beginning to catch up with modern technology by developing mobile apps to help them compete. Mobile applications offer a variety of benefits for your business, they help you stand out amongst the crowd and keep your customers engaged.However, now that […]

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facebook-fan-pages-1024x375

10 Ways To Optimize Your Facebook Page

Most businesses and marketers now understand the importance of incorporating Facebook into their marketing mix and engaging your audience via your Facebook page needs to be something you’re doing on a consistent basis. We’re guessing we don’t need to tell you that. What you may not know however, is that similarly to how you can optimise […]

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facebook-advertising

Are Facebook Ads Worth The Investment?

In 2012, Facebook went public and the consequences were catastrophic for stockholders. After only two weeks $50 billion dollars worth of shareholder equity was lost, as many Facebook insiders sold their stock.  Many of the key executives at Facebook thought that it would be more strategic to get out, before Facebook lost any more value. […]

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SEO for overseas

SEO for international markets

We haven’t talked much about carrying out SEO for international markets before.  However, since we’ve been carrying out a few projects for this, I thought I’d point out some of the things you’ll need to get started with even before you actually begin the SEO process.These are all relating to the configuration of your new […]

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Converting website visitors into diners

Converting website visitors into diners via incentives

Over the last 5 years or so, Flow20 has developed somewhat of a niche working with restaurant owners and building restaurant websites which keeps their restaurant(s) busy and increase their bottom line. One of the ways we’ve been able to achieve this is by starting out with a very clear objective in mind.  One that […]

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SEO and PPC

Leads via SEO vs PPC

Whats the difference between a website lead generated via Pay Per Click, AdWords for example vs. Search Engine Optimisation (SEO)? Is there one?Whether you agree with what I have to say is up to you, however, in my experience of running an online marketing agency that utilises both for our own lead generation as well […]

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