If you sell online, understanding your website analytics data and knowing what to do with it can help in increasing your online sales. I speak to to online retailers often and it seems that the majority of them login to their Website Analytics program to check only the most popular metrics such as No. of…
more infoViral videos are something very new to the world of film formatting. With this new territory comes both a sense of excitement and uncertainty for companies using them. Excitement as the genre has not been fully explored yet because of its youth and uncertainty as it is still so new and fresh a precise study…
more infoLate last year Canon released information about their new camera the C300. Ideal for cinematography over stills unlike previous Canon camera releases such as the 5D series which has over recent years become a preferred choice for pro cinematographers and photographers alike. Unlike the 5D however the camera is competing with the higher end of…
more infoIn any workplace, an employer is responsible for ensuring the Health & Safety of its employees and can be held fully responsible for any compensation or personal injury claims which results due to an accident in the workplace. A well-crafted and detailed safety video is one way you can minimise the risk of not just…
more infoIf you want to stay ahead of the competition, knowing what your competitors are up to in the first place is a good place to start. Before the days of the Internet and the social web, you would have done this by calling your competitors up, posing as a customer to get the information you…
more infoThe only time I tend to think about Bing is if/when I see one of their ads. Google seems to have taken over the world and it is the first thing that comes to the mind of most marketers when you hear the words “online marketing”. And, it wasn’t until recently when I came across…
more infoA while ago, I wrote about how you can use upselling techniques to increase your average order value and sales from your E-Commerce website. This got me thinking about Amazon. There aren’t many online retailers who can compete with Amazon in terms of their ability to cross-sell and convert a high number of its visitors…
more infoEvery day we come into contact with a lot of websites, either whilst browsing or looking for design inspiration for a client website. It’s surprising to see just how many websites are out there, that still don’t follow the most basic principles of web design that will ensure conversion levels are high and website abandonment…
more infoIf you are considering using a SEO Services company for your website, we think its important for you to know that the methods and techniques that will be used to optimize your website are safe and can deliver sustainable rankings. SEO can be an extremely cost-effective and valuable tool in helping you grow your business…
more infoMost online retailers take a two-dimensional approach to Search Engine Optimization for eCommerce : optimize the home page for the most relevant search terms and a few products from the most lucrative product range. However, with a little bit of extra effort and implementing best-practices when you add new products, you can significantly increase not…
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